Avoid a social media faux pas with these rules of social media etiquette

Social media is a fundamental element within any digital marketing strategy. Different platforms are constantly changing, which can make it tricky to keep up with best practice techniques. Following these simple steps is a good place to start to avoid making a social media faux pas and meet the rules of social media etiquette for businesses using social networks to market online:

Continue reading →

11 Digital Marketing Mistakes to Avoid for a Successful Campaign

A fully serviced digital marketing strategy is made up of a number of different elements. These include some well-known strategies such as SEO and social media marketing, as well as content marketing and email marketing amongst others. However, there are a number of things that can be done wrong with your digital marketing, that could have a detrimental effect on your search rankings and online presence. So, to help you out, I’ve put together a list of 12 “what not to do” examples to help you avoid some of the big mistakes that businesses often make.

Continue reading →