Why SEO and Content Marketing are an effective combination

SEO is a fundamental digital marketing channel, as it holds the basis for the rest of your online strategy. SEO makes your website more visible in Google searches under the term you think your audience is searching.

Content marketing is another vital area of your digital marketing strategy, whereby on-page content such as blogs, and off-page content such as Press Releases, work together to drive traffic to your site. But how do SEO and Content Marketing complement each other and why are they an effective combination?

Continue reading →

6 reasons to outsource your online marketing to a digital marketing agency

Whether you’re the Marketing Director of a large corporation, or an SME, time is not often something that is going spare. It is estimated that, on average, up to 30% of your total budget should be spent on marketing to help business growth and generate sales. This can mean that a large proportion of time also needs to be spent managing this marketing strategy, which can put a strain on your in-house resources. What’s more, digital marketing is a very specialist part of your marketing strategy.

Continue reading →