Why Twitter is still one of the strongest social platforms for digital marketing

It is widely known that social media plays an integral part of any digital marketing strategy. Since its launch in 2004, Twitter alone has 313 million monthly active users, along with Facebook, which has acquired over 1.71 billion monthly active users. Other popular social networking sites, designed more specifically for business use, such as Google Plus and LinkedIn offer another 300 million monthly users and 450 million users respectively.

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How Marketing Automation Saves You Time and Generates Money

The digital landscape is complex and ever-evolving, so working smarter isn’t just a “nice-to-have,” it’s become a vital component of being a modern marketer.

Time is a valuable commodity, and we can’t waste it if we want to survive in a competitive marketplace. That’s why leading B2B companies are always looking for areas in which they can save both on time and money. So where do they look? They look at opportunities that enable them to automate their repetitive tasks.

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Get more out of your 140 characters on Twitter

Since its beginning, Twitter has offered a unique 140 character limit for users per Tweet that they post. This has been the same for the past 10 years. Over time, Twitter has allowed users to add different forms of media to their posts, including pictures, videos and links.

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