What to do with your non-engaged subscribers

As much as we hate to admit it, non-engaged subscribers are a fact of life for us marketers. Whether you’re defining this based on those who aren’t opening or clicking on your emails, or something else, it sure is a bug-bear to us all at some point or other. There are several ways in which we can reach out to our non-engaged lists, but initially it comes down to how you’re defining that segment. Here are a few possibilities for list segmentation to help get you started:

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Twitter's new button allows sharing to private messages

The beginning of April has seen Twitter adding a new button, which enables users to share tweets using direct messages. Leading the way amongst other social sites, the social media site has simplified the ability to share content with others in a private message.

Sharing on Twitter previously

In the past, it was possible to share a tweet in a private message by first tapping it, then selecting “Send via Direct Message” in the settings. This is similar to the processes on other social sites, such as Facebook, where the steps are not too dissimilar.

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What do you need to know about outsourcing your digital marketing?

It’s not always easy to measure the success of your digital marketing, without the expertise of knowing what your aims are and the methodology you should be using. Many SMEs may not have the in-house capacity to handle every element of digital marketing on a day-to-day basis, and there is no doubt that this is a full time role, even for the smallest start-up companies.

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Refresh your email marketing by following these simple rules

As we approach the beginning of the new financial year, many businesses will be reviewing their marketing strategies, and looking at how they can generate a greater ROI by creating more leads. One effective way to do this is through email marketing. Email marketing can often have a bad reputation for spam, but when handled properly and by sticking to best practice methods, it can be a very effective tool, welcomed by recipients. Here are some simple rules to follow to refresh your email marketing strategy:

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When should I send my email marketing campaign?

Some of the most important questions in digital marketing are some of the hardest to answer, and “what is the best time to send my email campaign?” is a doozy. No marketer expects a simple answer, but every marketer has to ask themselves this question each time they want to send an email campaign, and too often the answer ends up being “when I feel like it.”

It doesn’t have to be a mystery though – follow the tips below, and you’ll be able to optimise your email sends to ensure they have the best chance possible of reaching people at the right time.

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How Do SEO And Content Marketing Work Together To Increase Your Ranking In Google?

Search Engine Optimastion (SEO) and Content Marketing can be used together to increase your rankings on Google. SEO uses specific URL’s, titles, site maps and ALT tags to boost your rankings on Google. Whereas content marketing uses a broader technique. Content marketers aim to put out appealing content as a means of generating and retaining their audiences. When used correctly together, SEO and content marketing can really boost your websites ranking in Google.

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Quick Ways to Increase Your Social Media Posting

Social media is a useful tool for increasing your audience reach, improving brand awareness online and even generating leads. That being said, social media is often one of those jobs that can get delegated to someone within a company with little experience, and most likely doesn’t have time to tweet throughout the day or share and favourite content. With this in mind, here are some quick and simple ways to increase your social media posting in 2016.

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4 Ways to Revive Your Digital Strategy in 2016

There is a lot that can change in just one month in the digital space – make it 12 months and there is some serious catching up to do if you aren’t prepared. To remain competitive these days, brands need to engage with customers regularly. There is no shortage of opportunities for engagement, particularly across popular social platforms including Twitter, Facebook, LinkedIn and Google Plus.

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Are You Getting the Best Out of Your Marketing Automation Platform?

In the sales and marketing realm, we’re continuously working to convert leads into customers. Top of the class are the marketing teams that invest and utilise automated marketing tools and respective best practices associated, creating highly engaged users, and tracking all available touch-points of the lifecycle journey. But what do you need to consider when assessing if your company is getting the best out of what marketing automation has to offer? Here are the key points:

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Twitter Launches ‘Moments In The UK’

With the success of its October release in the US, Twitter has officially released their ‘Moments’ feature in the UK. Simply, Twitter Moments is a compilation of important news stories on Twitter from around the world at any given time.

With multiple offices around the world, Twitter has recently set up a new office of editors in the centre of London. All of the new team have a history in journalism and their sole jobs are to find the latest trending news, and organise and curate it into one place; Twitter Moments, for all Twitter users to access.

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