It’s time to polish your PR strategy ready for 2016

Despite the fact that releasing PRs to the press can seem a daunting prospect, PRs have a key role to play within your content strategy. They help to communicate your news and updates to a wider audience and generate greater brand awareness. With the New Year in sight, no doubt you’ll be thinking about how to improve your marketing from this year. Here are some tips to polish your PR strategy ready for 2016.

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How to Increase Engagement with Your Followers on Twitter

What is it that makes Twitter a worthwhile enterprise? Engagement, that’s what. To see a real return on any investment in social media you need to look at whether or not people are engaging with your Twitter profile. If they’re not, then here are a few tips designed to boost engagement.

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4 SEO techniques to get your blog ranking at the top of Google

Ranking at the top of Google is becoming increasingly challenging with the growing competition as more businesses move online. The top result on Google is the most highly esteemed place to rank, taking 40% of clicks, but the majority of the remaining clicks are to pages within the first page of Google, so achieving measureable results is paramount.

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Facebook’s Dislike Button

Ever since its conception, the internet has been a place for people to communicate with one another and share their opinions. The introduction of social media has only amplified this ability. Facebook made social media a more widely known communication tool consequently people have since used Facebook to get in touch with old friends and relatives, meet new people and generally give their opinions on topic that interested them.

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5 ways to demonstrate thought leadership through your company blog

A key and strategic element to your digital marketing strategy is content and blog writing. Regularly updating your blog with content will give you topics to share about across your social media channels and drive more traffic to your site through SEO. It is therefore important to have an on-page blog that is updated once a week if possible. The content you’re sharing also needs to be good quality and show that you’re a thought leader within your industry. Here are some ways that you can demonstrate this through your blog.

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How to convince your CEO that you need inbound marketing

Inbound marketing is all about organic, user-oriented growth. It contributes to the bottom line of businesses, and works towards expanding your businesses in an effective and sustainable way to drive ROI. So how can you convince your CEO that inbound marketing is necessary, and what could it bring to your business?

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3 ways to double your Social Media Content

Social Media is usually that extra job that is delegated to the first person around at the time, who is usually too busy and does not have the time to tweet, check Facebook engagement levels, share, like or favourite content, even though is obvious how important it is to any growing business.

The following 3 quick and easy tips have been proven to produce twice more output and frequent content for less effort; and as with most things, the greater the output, the greater the level of engagement…

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Google Reveals New International Brand

Google has just announced their new branding which is now appearing across all Google products. Google is not the first to undergo a simplification of their brand. In recent month's we have seen a chain of Silicone Valley bluechips rebranding to make their logos and identity simpler and more easy to read on smaller devices. 

 

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Steve Pailthorpe has been named the youngest Freeman of the Worshipful Company of Marketors

Steve Pailthorpe, CEO here at Iconic Digital, was appointed as a Freeman of the Worshipful Company of Marketors last month. Alongside the other six new Freemen, at 29, Steve is the youngest Freeman ever to have been appointed in the Company.

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How to optimise images for search engines

In addition to text, content and links, images can also be used as an effective way to increase the visibility of your website. Images that are both relevant to your content and optimised properly can bring more traffic to your site, particularly through images found in a Google search. However, search engines cannot physically “see” your images, so how is it that you can use them to boost your SEO?

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