How to Manage Twitter Effectively For Digital Marketing

It is vital that you are able to master how to use Twitter effectively, as you only have 140 characters to share your thoughts. Being concise is key and if you can get it right, Twitter is a fantastic way to get more traffic to your website. With over 232 million people using Twitter regularly, there is a huge audience you could reach. So how do you make your business stand out amongst the others?

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Google Changes the Colour of Reviews in Search

For the discerning online marketer, any change in Google’s search engine should be taken seriously. But what about the change in the colour of your stars in search results?

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Page scoring - get your sales team working on your hottest prospects

Online marketers have a number of different strategies available to them, which help them review, analyse and then strategize their marketing campaigns in a more effective way. One of those is inbound marketing which ensures you get high volumes of leads coming to your website. However the challenge starts when trying to separate the good quality leads from the ones who are just starting their journey.

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All I want for Christmas is a perfect website

Christmas is on the way, marking almost the end of another year. And with that in mind, what better option than to get your last minute gifts online? The promise of no queues and the ability to buy instantly has converted 9 in 10 people into online shoppers for at least some of their present-buying this year.

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Will new “Facebook at Work” take LinkedIn’s Marketshare?

The war begins; Facebook has announced their plan to launch a new version of the social network. “Facebook at Work” will be aimed at professionals in the workplace looking to build connections with like-minded individuals. Sounds familiar, doesn’t it?

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Using The Top 5 Social Networks To Share Content

Social Media is a huge marketing resource that’s largely free to use. If you get it right, social media can help your business to grow. The trouble is, how do you know which is the best social media platform and how can you use them to increase brand awareness and engagement? Here is our quick guide to using the top 5 social networks to share your content:

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Make Your Digital Campaigns Go Off With A Bang!

Are you looking to launch a new digital marketing strategy? You’ll have probably already noticed that other businesses are making the most of seasonal events and bombarding you with information via television, email or online. It’s that time of year where Halloween has passed, now Fireworks night, and no doubt soon enough the latest annual John Lewis Christmas advert will be making an appearance on our TV screens. So how do you join the bandwagon and make your marketing stand out amongst the others this Guy Fawkes’ night?

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How Google’s Panda 4.1 will affect your SEO

Since the 2011 launch of Google’s Panda algorithm, there have been many changes to the way that it refines search results. SEO has changed over several updates since then. This week, Google has launched Panda 4.1, which is the newest and most significant of the 27 updates to date.

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