How to use email marketing platforms effectively

Email marketing is a great way to contact your target audience directly. It is cost-effective, and can be managed using marketing automation software making lead nurturing happen automatically. In turn, this will not only help you to build new customers, but maintain positive connections with existing customers, clients and partners.

Continue reading →

Maximising your publishing exposure on LinkedIn

Have you heard about LinkedIn’s publishing feature? It’s a great way to gain more exposure for your business articles. You are reaching a targeted audience of professionals, giving you a specialist platform to share content and make your name known in the business world. Becoming a LinkedIn publisher will also boost your Kned and Klout score so your social influence will increase. There are 5 main ways that you can best use LinkedIn to share your content.

Continue reading →

5 ways that social media and SEO work together

The bigger audience you reach, the better you are able to promote your business. In our increasingly technology-focused world, to get your voice heard, you need to make yourself known in the digital world. And what better way to do that than create an online social media presence for your business?

Continue reading →

What is Google’s PigeonRank and what does it do?

The end of July saw Google launch its newest algorithm to date – lovingly called ‘Pigeon’ by the SEO community. Although yet officially unnamed, the update is likely to be one recognised as one of the biggest changes since Hummingbird came out in September.

Continue reading →

12 ways to get Twitter followers

When it comes down to it there are two ways of looking at Twitter – quantity and quality. The reality is that both factors are important and work together. Ultimately you are looking for followers who are going to be valuable to you, so we’ve put together some tips to get you on your way:

Continue reading →

15 ways to generate great blog ideas

When you’re looking to engage with your audience, blogs can be a great way to generate interest by sharing relevant content with them. However, sometimes it can be a real challenge to come up with new, exciting content regularly. Here is our list of 15 ways to start generating interesting content that your audience will love.

Continue reading →

4 ways to measure if you are engaging your audience

If you’re a business trying to market yourself to your prospects and customers then the chances are that you’ve done a lot of research about how best to engage with your audience. Whether this is via social media, email marketing or other platforms, you should be successfully engaging your audience by building brand awareness, market engagement and lead generation, resulting in increased sales. However, many firms struggle to achieve a quantifiable return on investment.

Continue reading →

Why is mobile important for your business?

Mobile seems to have naturally followed desktop as the primary method of searching online. More and more websites are being optimised for mobile use, including the big names such as Google who recently launched a new ad format, and redesigned Google Maps for mobile use.

Continue reading →

Facebook beating Twitter’s growth due to mobile surge

The UK revenue for microblogging services is set to double to around £100million, compared to the £570million expected from social networks.

Twitter alone is forecast to generate a UK revenue of almost £100m, doubling from last year. Facebook is also estimated a significant boost in revenue by 40%, up to a massive £570million. However, Twitter will not reach its target of a UK revenue of £180m by 2015, failing to meet expectations from investors.

Continue reading →

Should I still use Google Authorship?

 
June 25th 2014 saw the unexpected announcement of the removal of authorship photos from Google search results. Google has been encouraging everyone to use Authorship by integrating the author's Google Plus biography with the content the author has written.
 

What Is Google Authorship?

Continue reading →