How to gain consumer trust in 3 simple steps

How often do you buy something online to be presented with a further list of things later on to browse ‘similar items’? Perhaps every time you go online. Like most of us, you probably don’t think much of it. But have you considered that your data is being recorded and analysed in order to provide you with personalised content?

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How to Measure the Effectiveness of your Emails

The use of email marketing is widespread in business and it’s not surprising given how cost-effective a form of communication it is. However, you might be surprised to learn that only around 8% of consumers in the UK are reading every marketing email that they receive and around 43% read only half of the email communications that are delivered to their inboxes. In this context, the email marketing campaign starts to look like rather a lost cause.

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How To Get Your Brand Ready For Public Consumption

As we have seen over and over again, the way a brand is put together can have an enormous impact on a business. Whilst the products and services on offer are clearly important, the branding will also make a big difference to success. The Holy Grail of branding is to find something that both accurately represents the business and also positions it in exactly the right spot in the market. Below are a few tips on how to get your branding ready for public consumption.

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Using Twitter Effectively For Customer Service

Twitter has not historically been viewed as a customer service platform but the thing about this form of social media is that, whether you like it or not, if you’re interacting with followers via Twitter then you are in fact engaging in social customer service. You may have noticed how many more requests for help now come in via Twitter – as the platform is viewed by consumers as a fast and efficient way to engage with a brand this is actually not that surprising and is likely to increase.

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SEO Changes Google Has Yet To Make?

There’s a lot of emphasis placed on Google’s SEO changes, particularly for those who work in SEO and marketing, or who need to keep up with what is a fairly fluid environment. The search engine giant does certainly like to keep everyone on their toes, avoiding manipulation of its rankings as far as it can. Many in the industry try to predict what Google is about to do next and sometimes these predictions are spot on – however this isn’t always the case.

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Tips For Using Video in Email Marketing

The question of whether video is an effective tool to use in an email is one that has been much debated. The reality is that it’s rarely something that forms part of an email marketing campaign – in fact, a survey carried out by LiveClicker and Beachbody during a seminar on the subject found that more than 50% of the attendees were either rarely or never using it and just 22% occasionally or frequently. This is despite the fact that there’s considerable evidence that we spend an enormous amount of time on our mobiles and around 50% of that viewing videos.

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How To Achieve Blog Visibility In Four Simple Steps

Blogs are a great way to create some buzz around your products and services, to attract traffic to your website and to give your online presence a bit of personality. However, the issue with a blog is that it’s really only effective if someone can see it. It’s widely acknowledged that a large proportion of blogs tend to go relatively unnoticed by the vast majority of the British online public, which if you’re blogging about your favourite recipes or your new pet isn’t really such a big deal.

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We're Finalists in the 2014 London Business Awards

We’re hugely proud to have been named as a finalist in the Prospects London Business Awards 2014. The inaugural awards brings together companies from across the capital to compete in several categories. The awards aim to demonstrate the best in class and celebrate the success of both small and large businesses. Winners will be announced at the awards ceremony in June to be held at The Brewery in London.
 
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4 Tips to Help Your Email Marketing Succeed

Everyone thinks they’ve heard the best email marketing advice but take it from me; the only sound advice comes from those who are actually achieving great return on investment – and that’s only a fraction of all email marketers practitioners. 
 
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New Drupal Website for leading Japanese Knotweed Specialist

UK Japanese Knotweed eradication specialists, Environet UK Ltd today launched a fantastic new Drupal 7 website courtesy of the development team at Iconic Digital.

The brief included a full site redesign to modernise their brand and improve optimisation. The new website needed to integrate with their CMS so that all contact forms write content directly into the system.  The new site looks visually stunning but also includes some useful widgets to enhance the call to action message.

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