4 ways to adapt your Digital Marketing to target mobile users

Digital marketing is becoming more and more commonplace within the marketing strategy of businesses, however one element that is only more recently being targeted is how to suit those visitors visiting your website or social media platforms from mobile devices.

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Why is mobile important for your business?

Mobile seems to have naturally followed desktop as the primary method of searching online. More and more websites are being optimised for mobile use, including the big names such as Google who recently launched a new ad format, and redesigned Google Maps for mobile use.

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Video Marketing becomes popular with consumers

The comScore Video Metrix has been released, and it shows significant increases in the number of people that watch video online, but an even greater increase in the number of video ads that are played and consumed on a monthly basis.
 
Companies that have previously ignored mobile should consider their own marketing efforts, especially considering video content is especially popular with mobile users. The proliferation of mobile devices, including smartphones and tablets, means that these increases may only be the beginning of the story. 
 
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Mobile Phones Now Used In 6.8% Of Store Purchases

Deloitte have released figures showing that 6.8% of in-store sales are now driven by mobile influence. Businesses have long been aware that mobile phones are playing a bigger and more important in the purchasing process, but these recent figures may come as a surprise. Not only are consumers more likely to purchase products and items directly through mobile commerce channels, but the modern generation of smartphones are being used increasingly as a means to drive in-store shopping decisions too.
 

The Deloitte Survey

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"Your Website is so dull it makes my eyes bleed"

A quirky designer I met today told me a story about a customer of his who had the most unattractive, unusable website on the net. My designer told me that, “the website wall so dull that it made my eyes bleed!”.
 
But does design actually play a big part in customer satisfaction? After all, most of us just want to find the information we want quickly without any hassle. Does design therefore play a big part in the usability argument?
 
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