It’s time to polish your PR strategy ready for 2016

Despite the fact that releasing PRs to the press can seem a daunting prospect, PRs have a key role to play within your content strategy. They help to communicate your news and updates to a wider audience and generate greater brand awareness. With the New Year in sight, no doubt you’ll be thinking about how to improve your marketing from this year. Here are some tips to polish your PR strategy ready for 2016.

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6 Content Marketing Tips That Will Boost Your Results

Following recent Google updates, and because of the nature of the modern Internet, content marketing has become one of the most popular forms of marketing a website. It requires the posting of high quality content on your site, and then marketing this, rather than marketing your products and services. It can seem counter-intuitive to a lot of marketers, but as long as your content and website design are set up to sell, you will benefit from good content marketing. 
 

1 – Create An Attention Grabbing Headline First

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How to build a PR strategy without paying the earth

One of the secrets of attaining huge brand exposure is by learning how to manage the press. But if you’re just starting out or if you’ve never even thought about PR, then all this talk of journalists and press released can seem daunting.
 
PR at its most basic level is communicating your message to a wider audience in a way that is interesting, news worthy and engaging. The only difference is that you are using journalists and editorial contacts, to gain increased exposure.
 
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Small is the new big – CSR is the new age of Digital Marketing

There’s a growing trend amongst large corporate enterprises, that with size you can lose the personal touch. I’m joining a growing revolution of business leaders that disagree with the status quo. Not only do we have a moral obligation to fulfil the needs of our customers but from a marketing stand point there’s no better strategy than to engage at the grass roots level with the customer.

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Digital Brands Are On The Rise As Fresh Stats Are Published

Fresh statistics published today by the Chartered Institute of Marketing (CIM) indicate that digital brands are on the increase. 
Digital brands can be defined by the fact that they are usually always web based companies. Web shops or digital studios offering services delivered remotely. 
 
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