Connecting online: website tips with James Caan

One of the Directors at CommuniGator sat down with James Caan to discuss how to connect with businesses online. With best practice advice on website technology & techniques, there were some startling revelations both for sales and marketing. 

The below is a summary of what we learnt from the interview editorial, but if you would like to read the whole article, you can read it here.  

Inbound marketing shows no signs of stopping

Digital marketing is more affordable than traditional marketing. In the past a marketing strategy would have relied on leaflets, posters and traditional advertising. But with almost all potential customers online, digital marketing is essential to your business venture. With the online share culture, businesses also have more space to share their brand story and build a following.

Effective SEO techniques are changing

SEO is still the most important digital marketing tool. After all, if your website isn't visible online then you can't expect a profit. With SEO techniques constantly changing, James identified the trends he's currently seen that work for websites.

- Regular high-quality content produces higher SEO results
- Write your own product descriptions
- Tag images & videos with metadata and you are more likely to show up in image-based results
- Seasonal phrases face less competition than words used all year round
- Longtail keywords - three or four words/phrases long are increasingly effective
- Build up a network of high-quality links that link to trusted sites to boost your own trust value
- Website design will now effect your SEO ranking. Websites that aren't easy to view on mobiles will rank lower than they would previously.

Working your website

With 40% of website leads leaving if your page doesn't load in less than 3 seconds, it is more important than ever that your website works, both technically and within the sales pipeline sense. Converting leads on your website is the ultimate way to make a profit. But with only 3% identifying themselves through contact forms, you need lead generation technology that can identify your website visitors.

Build relationships

With inbound marketing growing, the cold, hard sell can be counterproductive. Instead, with social media, sales can build relationships online before getting in contact. With LinkedIn and other platforms begin an affordable way to contact leads, you can start to reduce your outbound sales costs & improve your online brand engagement at the same time.

One of the Directors at CommuniGator sat down with James Caan to discuss how to connect with businesses online. With best practice advice on website technology & techniques, there were some startling revelations both for sales and marketing. 

The below is a summary of what we learnt from the interview editorial, but if you would like to read the whole article, you can read it here.  

Inbound marketing shows no signs of stopping

Digital marketing is more affordable than traditional marketing. In the past a marketing strategy would have relied on leaflets, posters and traditional advertising. But with almost all potential customers online, digital marketing is essential to your business venture. With the online share culture, businesses also have more space to share their brand story and build a following.

Effective SEO techniques are changing

SEO is still the most important digital marketing tool. After all, if your website isn't visible online then you can't expect a profit. With SEO techniques constantly changing, James identified the trends he's currently seen that work for websites.

- Regular high-quality content produces higher SEO results
- Write your own product descriptions
- Tag images & videos with metadata and you are more likely to show up in image-based results
- Seasonal phrases face less competition than words used all year round
- Longtail keywords - three or four words/phrases long are increasingly effective
- Build up a network of high-quality links that link to trusted sites to boost your own trust value
- Website design will now effect your SEO ranking. Websites that aren't easy to view on mobiles will rank lower than they would previously.

Working your website

With 40% of website leads leaving if your page doesn't load in less than 3 seconds, it is more important than ever that your website works, both technically and within the sales pipeline sense. Converting leads on your website is the ultimate way to make a profit. But with only 3% identifying themselves through contact forms, you need lead generation technology that can identify your website visitors.

Build relationships

With inbound marketing growing, the cold, hard sell can be counterproductive. Instead, with social media, sales can build relationships online before getting in contact. With LinkedIn and other platforms begin an affordable way to contact leads, you can start to reduce your outbound sales costs & improve your online brand engagement at the same time.

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