- How can your business use Twitter for marketing?
With more than 330 million monthly active users, Twitter represents a vast audience of potential for businesses looking to expand the reach of marketing investment. It’s a platform that is free to use and one that can deliver tangible results, from conversions to web traffic. And yet so many businesses just don’t succeed at Twitter – so how do you use it well when it comes to effective marketing?
The key to using Twitter for anything is to understand that the whole platform is driven by interactions. From networking, to brand management and sharing content, the success of every action relies on interactions between users. Even if your Twitter account is a brand, as opposed to an individual, it still needs to behave in a way that enables interaction to take place. So, when you’re considering how to use Twitter for marketing remember:
You might have mastered the reciprocal and conversational approach to Twitter but it’s also important to make sure that you’re using all content options to market effectively. Today, this means getting to grips with Twitter video, whether it’s Twitter’s native video feature or live streaming. Video is a crucial tool that many marketers are already using with great success – 70% of marketers are confident in their ability to create videos on Twitter that drive purchases, for example.
If you want to see a return on your social marketing investment then you need to get organised.
Our team has a great deal of experience with Twitter marketing and wider digital marketing content and strategy – contact us to find out how we might be able to help you grow by giving the Iconic Digital team a call today on 020 7100 0726.
Author: Steve Pailthorpe - Follow us on Google+