- How to boost your brand awareness online through social media
Social media is an incredibly effective way to reach people, so much so that it has created its own sub-genre of marketing. Today, if you’re looking to achieve brand awareness on a cost effective basis there are few other tools that have such an impressive impact.
The sheer number of people you can reach via social media provides a very effective way to improve brand awareness. Facebook, for example, has more than 2.2 billion monthly active users in locations all over the world. Twitter has 327+ million and Instagram 800+ million.
Social media advertising can be the cheapest way to get your message out into the world and using social media profiles to post and engage is free.
An authentic voice on social media can give your brand the feel of a genuine personality, which makes it much easier for people to engage with what your business is and what it’s trying to do.
Social media moves at lightening speed – for example more than 350,000 tweets are sent worldwide every minute. This means your brand can be responsive to customers and connected to what’s going on outside of your business too.
Especially now that post and tweet lengths are longer, social media is an excellent forum for telling the kinds of stories that draw people to your brand.
8am to 9am – many of us check in over breakfast or on our way to work.
12pm to 2pm – social media over lunch is very common.
5pm to 7pm – as people make their way home checking in with social happens once again.
10pm to 11pm – although we’re not supposed to, large numbers of us are checking social media profiles just before we go to sleep.
At Iconic Digital we have extensive experience of using social media to help brands build profile and awareness. We can provide social strategy support, as well as the kind of high quality and consistent content that will get your brand noticed.
Author: Steve Pailthorpe - Follow us on Google+