How to use Twitter within your digital marketing strategy

Social media is a powerful tool, representing a large part of a business’s overall potential digital marketing strategy. Like any tool, understanding how to use your social media properly allows you to achieve a far greater return on investment, enjoying a range of engagement, loyalty and cash flow benefits.

Building your brand

Building your brand is a key stage in your Twitter career, as the first interaction that many Twitter followers will have with your account will be through your profile picture, banner image and bio. While it’s important to build brand consistency in your imagery, giving a face to your brand has also been proven to generate a more personal and effective enjoyment with followers.

The next stage is to structure your bio. This is an opportunity for you to explain in a concise manner, who you are, what you do and what you can offer your followers. You should also make sure to include a link to your website, to encourage followers to interact with your business.

Making the most out of your characters

When producing promotional material for Twitter, the main item that you will need to factor in is the 140-character limit. This means you’ll need to think creatively. Putting together a message that represents your business properly in under 140-characters is difficult, so you’ll need to keep it concise and to-the-point.

We recommend using Twitter to bring your audience to your website, where they can explore your content in more detail, so this means implementing links into your tweets. These links can often be up to 100-characters on their own, however there are a whole host of link shortening tools out there, allowing you to expand your character count when including a link.

Interacting with followers

Twitter is a great platform for interacting with potential customers, with over 232 million active users. Make the most of your audience by interacting with people, creating messages that generate a personal response and engage interaction. If you’re utilising a social media manager or external digital marketing company, they’ll handle this for you, but if not, assign a member of staff to reply to messages and tweets, encouraging feedback and positive interaction and making sure any questions or complaints are dealt with properly.

Social media and campaign management

If you’re looking for a consistent, quality social media outreach with active management and control, the best option is to consult a specialist who can advise you on the best times of day to post to optimise engagement, how to structure tweets, and even run your social campaigns for you.

To find out how you can expand your social media horizons or expand the effectiveness of your social campaigns, get in touch with our digital marketing specialists today on 0207 100 0726 and we’ll be happy to offer a consultation to assess your business strategy.

Author: Steve Pailthorpe - Follow us on