Steve Pailthorpe Nov 02,2013
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Whenever Google announces a new algorithm change, the world sits up and takes notice. In fact, a lot of the world panics and starts decrying the end of SEO as we know it. While Hummingbird was billed as being the biggest change to Google’s algorithms in 12 years, it didn’t have that much of an effect on websites’ SEO efforts. Those sites that were writing high quality content, and performing ethical SEO still found themselves at the top of the search rankings, and they continue to do so today.