Video Marketing becomes popular with consumers

The comScore Video Metrix has been released, and it shows significant increases in the number of people that watch video online, but an even greater increase in the number of video ads that are played and consumed on a monthly basis.
 
Companies that have previously ignored mobile should consider their own marketing efforts, especially considering video content is especially popular with mobile users. The proliferation of mobile devices, including smartphones and tablets, means that these increases may only be the beginning of the story. 
 
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Mobile Phones Now Used In 6.8% Of Store Purchases

Deloitte have released figures showing that 6.8% of in-store sales are now driven by mobile influence. Businesses have long been aware that mobile phones are playing a bigger and more important in the purchasing process, but these recent figures may come as a surprise. Not only are consumers more likely to purchase products and items directly through mobile commerce channels, but the modern generation of smartphones are being used increasingly as a means to drive in-store shopping decisions too.
 

The Deloitte Survey

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