Using Twitter Effectively For Customer Service

Twitter has not historically been viewed as a customer service platform but the thing about this form of social media is that, whether you like it or not, if you’re interacting with followers via Twitter then you are in fact engaging in social customer service. You may have noticed how many more requests for help now come in via Twitter – as the platform is viewed by consumers as a fast and efficient way to engage with a brand this is actually not that surprising and is likely to increase.

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How to Measure the Effectiveness of your Emails

The use of email marketing is widespread in business and it’s not surprising given how cost-effective a form of communication it is. However, you might be surprised to learn that only around 8% of consumers in the UK are reading every marketing email that they receive and around 43% read only half of the email communications that are delivered to their inboxes. In this context, the email marketing campaign starts to look like rather a lost cause.

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How To Get Your Brand Ready For Public Consumption

As we have seen over and over again, the way a brand is put together can have an enormous impact on a business. Whilst the products and services on offer are clearly important, the branding will also make a big difference to success. The Holy Grail of branding is to find something that both accurately represents the business and also positions it in exactly the right spot in the market. Below are a few tips on how to get your branding ready for public consumption.

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How to gain consumer trust in 3 simple steps

How often do you buy something online to be presented with a further list of things later on to browse ‘similar items’? Perhaps every time you go online. Like most of us, you probably don’t think much of it. But have you considered that your data is being recorded and analysed in order to provide you with personalised content?

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