How to use email marketing platforms effectively

Email marketing is a great way to contact your target audience directly. It is cost-effective, and can be managed using marketing automation software making lead nurturing happen automatically. In turn, this will not only help you to build new customers, but maintain positive connections with existing customers, clients and partners.

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How Google’s Panda 4.1 will affect your SEO

Since the 2011 launch of Google’s Panda algorithm, there have been many changes to the way that it refines search results. SEO has changed over several updates since then. This week, Google has launched Panda 4.1, which is the newest and most significant of the 27 updates to date.

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