Email Marketing: The basics for a successful campaign

The rise of marketing automation strategies has fuelled the growth in digital marketing. With email marketing being the primary medium used, it’s vital to get this right. 66% of people that receive marketing emails make purchases as a direct result of the email that they have received. However, 62% of recipients won’t even receive the email due to aggressive spam filters. With this in mind, email marketing can be a very effective way of reaching your potential audience if you stick to the ground rules. Here are a few things to remember:

 

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