Tweet tweet tweet... is anyone listening? Making social media meaningfully measurable

That’s the question you should ask of any social media initiative; is anyone actually listening and how are you measuring these channels, and is what you are measuring actually helpful, meaningful? This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation has swung and is moving towards the idea that every marketing campaign must be social.

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Here’s how to migrate your website without damaging your search rankings

Sadly, getting a new website isn’t as simple as just choosing a beautiful new design to showcase your business. You don’t want to waste all of the efforts you have spent optimising your website for SEO but you’ll also want to update and change some of the content. So how do you get this balance without destroying your existing website rankings?

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