You’re irrelevant to 86% of your target audience

86% of B2B email marketing does not work. That’s the average level of non-engagement in B2B email marketing databases - the people who never open, never read and never engage with any of your content.

Yet email remains an enduring pillar of modern business communication with UK workers receiving an average of 45 emails per day and spending 81 days of the working year reading and writing emails.

How can email marketing be failing to reach such a large proportion of its intended audience when email communication is still so prevalent? So deeply embedded in our daily work?

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Steve Pailthorpe has been named the youngest Freeman of the Worshipful Company of Marketors

Steve Pailthorpe, CEO here at Iconic Digital, was appointed as a Freeman of the Worshipful Company of Marketors last month. Alongside the other six new Freemen, at 29, Steve is the youngest Freeman ever to have been appointed in the Company.

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How to optimise images for search engines

In addition to text, content and links, images can also be used as an effective way to increase the visibility of your website. Images that are both relevant to your content and optimised properly can bring more traffic to your site, particularly through images found in a Google search. However, search engines cannot physically “see” your images, so how is it that you can use them to boost your SEO?

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How to create a small business website in 4 simple steps

It’s time to stop being intimidated by the thought of creating your business website. Your website can be one of your greatest digital marketing tools, and it isn’t difficult to get the basics right to ensure that you’re making the most of it. You don’t need to be qualified or fluent in coding to have a website that does what it’s supposed to do.

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