Facebook’s Dislike Button

Ever since its conception, the internet has been a place for people to communicate with one another and share their opinions. The introduction of social media has only amplified this ability. Facebook made social media a more widely known communication tool consequently people have since used Facebook to get in touch with old friends and relatives, meet new people and generally give their opinions on topic that interested them.

Continue reading →

5 ways to demonstrate thought leadership through your company blog

A key and strategic element to your digital marketing strategy is content and blog writing. Regularly updating your blog with content will give you topics to share about across your social media channels and drive more traffic to your site through SEO. It is therefore important to have an on-page blog that is updated once a week if possible. The content you’re sharing also needs to be good quality and show that you’re a thought leader within your industry. Here are some ways that you can demonstrate this through your blog.

Continue reading →