Are You Getting the Best Out of Your Marketing Automation Platform?

In the sales and marketing realm, we’re continuously working to convert leads into customers. Top of the class are the marketing teams that invest and utilise automated marketing tools and respective best practices associated, creating highly engaged users, and tracking all available touch-points of the lifecycle journey. But what do you need to consider when assessing if your company is getting the best out of what marketing automation has to offer? Here are the key points:

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4 Ways to Revive Your Digital Strategy in 2016

There is a lot that can change in just one month in the digital space – make it 12 months and there is some serious catching up to do if you aren’t prepared. To remain competitive these days, brands need to engage with customers regularly. There is no shortage of opportunities for engagement, particularly across popular social platforms including Twitter, Facebook, LinkedIn and Google Plus.

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