When should I send my email marketing campaign?

Some of the most important questions in digital marketing are some of the hardest to answer, and “what is the best time to send my email campaign?” is a doozy. No marketer expects a simple answer, but every marketer has to ask themselves this question each time they want to send an email campaign, and too often the answer ends up being “when I feel like it.”

It doesn’t have to be a mystery though – follow the tips below, and you’ll be able to optimise your email sends to ensure they have the best chance possible of reaching people at the right time.

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What do you need to know about outsourcing your digital marketing?

It’s not always easy to measure the success of your digital marketing, without the expertise of knowing what your aims are and the methodology you should be using. Many SMEs may not have the in-house capacity to handle every element of digital marketing on a day-to-day basis, and there is no doubt that this is a full time role, even for the smallest start-up companies.

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Refresh your email marketing by following these simple rules

As we approach the beginning of the new financial year, many businesses will be reviewing their marketing strategies, and looking at how they can generate a greater ROI by creating more leads. One effective way to do this is through email marketing. Email marketing can often have a bad reputation for spam, but when handled properly and by sticking to best practice methods, it can be a very effective tool, welcomed by recipients. Here are some simple rules to follow to refresh your email marketing strategy:

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