Use Your Email Universe to Generate Your Social Followers

Email Marketing and Social Media marketing are like parallel universes. The most effective marketing strategies are multi-dimensional – they reach into every corner of the web multiverse.

It’s not a question of whether email marketing is more effective than social media marketing, or vice-versa – the question is how to link the two universes to extend influence.

If you’re not already supplementing your email campaign with social media links, consider the following:

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The basics of blogging for companies looking to begin a corporate blog

Blog writing is a skill, which is different to simply writing content. It involves a combination of elements such as SEO as well as demonstrating thought leadership within your industry. They must be structured properly and provide an engaging read which invites readers to want to get in touch to know more about your company and what you have to offer. So if you’ve never done corporate blogging before, here are some basics to help you begin:

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8 steps to creating more engaging social media posts

Since social media is a large part of a successful digital marketing strategy, it’s important to maximise engagement with your followers in order to generate measureable ROI. But with more than 313 million monthly active users across different channels fighting to make their voices heard, how can you distinguish your company’s posts from the rest of the noise and create more engaging social media posts?

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