How to adapt your digital marketing strategy as mobile users grow

Mobile internet use is soaring in 2017 – around 65% of internet searches across the UK are now from mobile devices, with 35% from desktop users. This means that it’s now more important than ever for businesses to be ready for this, and ensure that their website is responsive and optimised for mobile viewers.

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Data-driven email marketing

Email marketing is driven by the data that fuels it. At least it should be. The data that informs you about contacts should help you decide what your campaigns will be, as well as who you’ll send them to. So how can you make sure your data is the driving force instead of taking the back seat?

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5 ways to develop a more effective content marketing strategy

Content marketing has now become a key element of digital marketing following a range of algorithm changes from Google over the past few years. Content is a great way to get more visitors onto and engaging with your website, so how can you develop a more effective content marketing strategy?

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