Why is digital marketing important?

Digital Marketing is now commonly accepted as standard practice for many businesses, however there are still many businesses who are yet to establish a strong strategy, even if they have some efforts in place. From social media, to your website, all of these things contribute to your online presence and can help you to generate leads, or turn people away if you don’t demonstrate what is needed.

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Top 4 inbound lead generation tactics

Marketers today spend too much of time on outbound lead generation instead of good old inbound. You present your company or product openly, then wait and hope that someone will respond or get in touch. Basically, you’re leaving the work to them – and in a lot of cases, leads won’t find their way to you on their own.

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All you need to know about writing Press Releases

Content writing is still a major part of any successful digital marketing strategy, and Press Releases are just one part of this strategy. However, PRs are also a part of your wider SEO strategy, and are therefore extremely useful for making your brand known online. If you’re not sure where to start with Press Releases, here are all the basics that you need to know:

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