Which marketing workflow works best for your needs?

Ever heard of a marketing workflow? Workflows are this helpful tool within marketing automation that can save your life in terms of email marketing organisation. Instead of continuously monitoring your contacts and trying to think of which campaign to send them next, workflows do all the hands-on work for you. So how do they work and how can you create the most suitable type for you?

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Increase opens, increase clicks

Many companies complain of not obtaining the results they were hoping for from their email campaigns. It's a tricky business, knowing what people want from an email - especially with an average of over 205 billion emails being sent and received each day. How can you keep up and get you message noticed?

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An introduction to SEO for traditional marketors

SEO, or Search Engine Optimisation, is important if you want to promote your brand online. With millions of people searching online for local businesses every single day, SEO is a vital way to remain competitive within your market as Google will bring up the most relevant results to the audience depending on their search criteria. SEO takes time to build up, but is a longstanding and effective method to ensure that your website is appearing at the top of Google, where most people are likely to click.

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