Why you should consider marketing automation

Most entrepreneurs and businesses are already using some form of marketing automation, even if they are not aware of it. This can range from applications that automatically share a post to multiple social platforms, all the way up to automated audience growth and content publishing programmes. However, these barely scratch the surface when it comes to marketing automation and many businesses are not achieving anywhere near the maximum value they could be from their automated systems.

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Which marketing workflow works best for your needs?

Ever heard of a marketing workflow? Workflows are this helpful tool within marketing automation that can save your life in terms of email marketing organisation. Instead of continuously monitoring your contacts and trying to think of which campaign to send them next, workflows do all the hands-on work for you. So how do they work and how can you create the most suitable type for you?

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The "F" Principle and other helpful website design tips

Your website is the place where you get to showcase your brand, business and all that you are about. It’s a place for you to demonstrate not only the products and services that you offer, but to show with quality with which you work. Design is therefore a key part of your website and ensuring that you make a good impression on your customers and potential customers in order to get conversions to sales. However, even behind the exterior of your site, there is more than just the initial design to consider when building your website.

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How to generate leads through content marketing

Content is a huge part of digital marketing and it works alongside campaigns and other elements to ultimately generate leads. However, for content marketing to be the most effective that it can be, there are a number of essential things to incorporate in order to be able to generate leads. These things include:

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Are eBooks the way to go?

For the last few years, eBooks have been all the range for a number of different reasons. Writers love them, because for a lot of people it means getting rejected books published independently. Consumers love them because they’re rarely ever the same price as a print book – plus they can carry them all around on their phone or some other handheld device.

But why should you be looking at eBooks for your company? What difference can they make? Are they really better than a whitepaper? Let’s take a look.

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