Twitter’s Night Mode

The average person in the UK now has five social media accounts. That’s quite a lot of posting, scrolling, browsing and engaging to stay on top of for one individual. So, it’s perhaps not surprising that many of us are using social media not just at all hours of the day but in all sorts of places – and at all hours of the night - too. For example, around a third of people admit to browsing social media while in the bathroom. And most of us end up checking social media accounts while in bed.

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The GDPR and its impact on marketers

Warnings about the General Data Protection Regulation (GDPR) have been hurled around in the past year like weapons. This EU regulation comes into force in May 2018 and will undoubtedly change the data protection landscape forever. However, while the GDPR is certainly going to make an impact, for marketers, complying with its requirements is much less onerous than many people think.

 

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The changing face of search optimisation

The art of SEO – achieving those page rankings so that your site gets plenty of traffic – has evolved considerably since it first came into being. And the past year in particular has seen some pretty momentous shifts.  Search landscapes no longer revolve purely around browser-based search engines such as Google but have expanded to include a much wider range of territories, such as social media. In many cases there are few rules of engagement for the new horizons of SEO – it’s all still being figured out.

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How to build trust with a potential client

A lot of articles will tell you that you need to "build trust" with your customer base as a good lead generation strategy. And you should, to ensure their loyalty to your brand and a guaranteed sale. But how can you build this trust when they are a brand new prospect and you are just another salesperson to them? These tips should help...

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Artificial Intelligence in email marketing and social media

There was a time when Artificial Intelligence (AI) seemed like a purely fictional concept. Something better suited to a movie screen than commercial infrastructure. However, we’ve come a long way since then and now AI is gradually integrating in to the business world. Using AI offers many advantages, from being able to cut costs and increase productivity, to exploring new and more innovative ways to build customer bonds. Two areas where it is becoming particularly embedded are email and social media marketing.

 

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