Why is Marketing Attribution so Important?

Marketing attribution has a significant role to play in helping organisations to maximise business outcomes. And yet marketing attribution doesn’t sit at the top of the list of priorities for everyone, especially those who aren’t marketers by profession. Attribution is the science of determining how outcomes have been achieved and what has driven them. It provides the kind of essential insight that enables better decision-making and allocation of marketing spend.

Continue reading →

Sales vs Marketing - who wins?

It's the great debate - who does more for their company? Sales or Marketing? Do sales get bragging rights for actually converting the leads or do marketing take it for attracting the leads in the first place? We examine who wins and who losses when it comes to the world of business. 

Continue reading →

Artificial Intelligence and its Marketing Application

Artificial intelligence (AI) is without a doubt the biggest business buzzword around right now. We have progressed from nightmarish scenarios involving robots and mass human job losses to a clearer and more straightforward appreciation of what AI can add to business. Marketing is one topic where AI has a lot to contribute. Although it’s still very early days, AI is already beginning to have an impact on the marketing world.

 

Continue reading →