Why do customer calls still matter?

It’s true that digital marketing and customer service goal posts are changing. We talk a lot about shifting customer communication to social media or email campaigns and phone calls are considered pretty outdated by many. However, the reality is that verbal interactions with customers have a 30-50% conversion rate and that’s too high to ignore. Although a few more resources might be required to implement this kind of service there are some very good reasons why it’s worth the investment to give your customers the option of calling you.

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The biggest 2018 digital marketing trends

The countdown to Christmas has begun. And that means that the new year is on the horizon with all its evolution, innovation and change. In the world of digital marketing, 2018 is going to be a bumper year and these six trends could change the way we do it for good.

 

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2 Things to A/B Split Test Right Now

Heard of A/B Split testing but not sure how to apply it to your campaigns? No problem. Let’s take a closer look at the importance of split testing for two key channels–your Emails, and Landing pages & Websites. Split testing is key in achieving optimal results, so let’s take a look at several ways you can apply this process to your own marketing efforts.

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