What effect will GDPR have on your email marketing strategy?

As we come to the turn of the year, the General Data Protection Regulation (GDPR) is beginning to loom. Email marketing is perhaps one of the areas likely to be most impacted by the arrival of the GDPR, which has been designed to improve the standards of data protection and the way it is handled. If you haven’t yet factored the GDPR into your email marketing strategy for next year then it’s a good time to do so.

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How to use content marketing to boost your SEO

That content marketing can help to boost SEO is not exactly a closely guarded secret. Great content can drive all important traffic to your website, helping your business to reach a broader audience. However, while many have been relying on keyword research to create a content marketing strategy that wins at SEO, it’s not often all it’s cracked up to be. Why? Well because there can be a real disconnect between keywords and customers needs.

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How could Marketing Automation help your business?

Automation is a new horizon for businesses and it has a lot to offer those in the marketing world. From cutting down on time spent on tasks, through to making it easier to deliver more personal messages, there are lots of benefits to investing in marketing automation in the next 12 months. So, how could marketing automation help your business?

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Facebook's Pages are changing to viewable-only organic reach counts

There has been a lot of controversy over Facebook and its organic reach over the past couple of years. The social media giant hasn’t exactly made it easy for anyone managing a Facebook Page to have any degree of control over interaction with a Page. Marketers started complaining to Facebook in large numbers about the problems that this was creating for them and Facebook seemed to be listening. However, the latest changes to be implemented aren’t likely to make things any easier.

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6 ways to improve your user journey

The best user journeys are designed to get consumers to the pricing page/shopping cart within three clicks. But there are several factors that stop consumers from making that final step to converting to a customer. So, here's how you can improve your user journey even further for more conversions.

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