Smarketing: Is it a real thing?

Smarketing. Sounds like a poor attempt at marketing humour, I know. Silly as it seems, smarketing is the name for integrating sales and marketing within your business. It’s also the new approach to lead nurturing.  

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How to tailor your marketing strategy to target mobile users?

By 2019, the number of mobile phone users in the world will have passed five billion. In the last couple of years the way we use the internet has changed significantly – as desktop use has slowed, the number of people accessing the internet via a mobile device has soared and mobile now makes up well over 50% of time we spend online. 80% of social media time is spent on a mobile and more than half of advertising budgets are now being funneled into mobile ad spend.

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How to maintain your SEO when migrating your website

Website migration presents an opportunity to strategically upgrade your SEO. Going through the process of maintaining SEO is also crucial to ensure you don’t lose the benefits of optimisation you’ve already invested in. So, how do you do it?

Factor SEO into you decision making

When you’re planning the migration, make sure you prioritise SEO as a top consideration. Otherwise you face losing the benefits of all that structure and content simply by forgetting to factor it in.

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How could Twitter's new "threads" help companies to share and link related Tweets?

There was once a time that Twitter insisted a 140 character limit was the key to its success, forcing users to be more creative and succinct. However, last year the social media giant acknowledged that over time this may have become more of a hindrance than a bonus and it doubled the character limit to 280. In December it was also announced that Twitter was taking another step into the territory of “going long” with official “threads” that would make it easy for users to string together a series of tweets.

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How can you utilise Google Analytics to optimise your website for SEO

Google Analytics isn’t just about monitoring and metrics. In fact, it’s one of the best free tools out there for informing content decisions that enable you to create high value content – and to rework and refresh old content so that it’s more in line with the interests and aims of your audience. There are a number of reports and insights in Google Analytics that will give you tools to upgrade content that needs optimising for SEO.

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