What benefits are there to utilising paid search advertising within your marketing strategy?

Paid search advertising is an increasingly significant part of business marketing strategy. Google Adwords is probably the most popular type of paid search advertising and works in a very simple way. When users go online they use words and word pairings to search for products, services or websites – these are the keywords. When a business opts for the keyword chosen by a user that business’ paid ad appears on the search results page, either next to or above the organic search results. From here, users can click on the ad to discover more about the business.

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How to make your website mobile friendly

Back in October 2016, research company Statcounter established that mobile web usage had overtaken desktop for the first time ever. One year on in 2017, mobile internet traffic took up a 53% share of total global online traffic and in the UK rates were even higher - 73% of adults accessed the internet via a mobile device. So, for many organisations target users are now arriving via a mobile device, which makes mobile websites a crucial tool.

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How to boost your brand awareness online through social media

Social media is an incredibly effective way to reach people, so much so that it has created its own sub-genre of marketing. Today, if you’re looking to achieve brand awareness on a cost effective basis there are few other tools that have such an impressive impact.

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How do press releases fit into your Digital Marketing strategy?

The humble press release has become an important part of marketing strategy and PR for any business. But how do you factor them in to planning and what do you need to know?

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Create a captivating call to action in 5 simple steps

Creating a captivating call to action is one of the hardest jobs we have as marketers. Drawing visitors to the website is easy compared to actually getting your visitors to do something on the site once they are there. So we’ve searched for the five simplest ways to create a call to action that works every time.

Every company and brand are different, so no two CTA’s will ever be the same. Instead, you need to use these steps as a guide the creating the perfect one for your brand alone.

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