How to avoid losing SEO traffic when migrating your website

You’ve worked hard to carefully craft site SEO that works for your business but now there’s a site migration on the agenda. This can be a difficult moment for any business, as search engines often don’t react well to something like a domain name change. However, if you’re keen to ensure you keep your SEO in tact, there are some simple steps you can take to help you do it.

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How can your business use Twitter for marketing?

With more than 330 million monthly active users, Twitter represents a vast audience of potential for businesses looking to expand the reach of marketing investment. It’s a platform that is free to use and one that can deliver tangible results, from conversions to web traffic. And yet so many businesses just don’t succeed at Twitter – so how do you use it well when it comes to effective marketing?

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How AI will change the future of Digital Marketing

In the last decade, Artificial Intelligence (AI) has gone from being the stuff of science fiction fantasy to a genuinely useful tool that is likely to have very broad application. In the digital marketing world it has a lot of potential, from outreach, to customer experience to forecasting. It’s unlikely that AI will bypass the marketing world given the great impact it could have – and this is where we’re most likely to see it have an influence.

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Change your email design for better results. Outlook style email is king.

Design. The key element in your endeavour to deliver the best emails to your subscribers.

So you’ve refined and optimized your message. You’re happy with your subject line, and you’ve got a mailing list ready to be seasoned. But one thing is missing: the layout and design of your email.

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5 Factors that will influence your digital marketing strategy this year

The digital world doesn’t stand still for long – algorithms are constantly updated, security concerns change and content delivery evolves. Two months in to 2018, what are the factors that are most likely to influence how you shape your digital marketing strategy this year?

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