What does Marketing Automation bring to your Digital Marketing Strategy?

We are only beginning to scratch the surface of what tools like automation can do for digital marketing. Automation has a very wide range of benefits to offer, from saving time on key tasks to incorporating essential personalisation. When the time comes to define your digital marketing strategy for the next 12 months, automation can improve and optimise efforts that you’re already making and help to ensure better results.

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How will Digital Marketing change following the introduction of GDPR

The countdown to the implementation of the General Data Protection Regulation (GDPR) has now begun. We are just over a month away from a new era for data protection and privacy right across the EU. So, when the GDPR comes into force on 25th May this year how is the digital marketing world likely to change?

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Email marketing statistics you should be paying attention to

For many marketers, email marketing is a huge part of their overall strategy. Sending targeted emails directly to the inbox of targeted followers makes a lot of sense, and that’s why businesses are continuing to take up the practice in droves.

Building contact lists is one thing, and getting the perfect design another – but what about the data behind the email? Do you really know what you’re sending works? Are you checking the right parts of your report?

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Did you know that you can still do email marketing after the GDPR?

The GDPR has caused a lot of disruption in the marketing world. When it comes into force on 25th May this year, the EU regulation will change the way that brands interact with consumer data for good. However, while there has been a lot of negative press around the GDPR, in fact, the changes could well have benefits, not just for consumers, but for businesses too. So, how is the GDPR likely to affect your business when it comes to key processes such as email marketing?

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Could your business utilise Instagram as part of your bespoke digital marketing strategy?

Instagram is a photo sharing network with more than 800 million monthly active users. It’s also one of the most innovative social platforms that has begun to evolve from simply somewhere to share images to a way to harness selling and advertising opportunities too. For many industries – such as food and fashion – Instagram is an obvious social channel to invest in. However, it has something to offer any organisation if you know how to integrate it into a bespoke digital marketing strategy.

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