What insights does Google Analytics give you about your website engagement?

Google Analytics can provide valuable empirical data about how users are engaging with your website, and how successful your content marketing strategy is. These insights can be crucial when it comes to tweaking website design to make it more effective and also evaluating how successful marketing efforts have been in terms of driving people towards engaging with your online presence.

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What can Google Analytics tell you about your website?

Your website is one of the most useful tools that your business has. So, having an in-depth perspective on how people interact with it, what works and what doesn’t, is crucial to getting the most from the investment you’ve made in creating a web presence. Whether you’re about to spend money on a redesign or you’re just looking for ways to get more from your existing structure, the insights that Google Analytics can offer are essential.

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How has digital marketing changed the face of modern day marketing?

The arrival of digital has been a game changer in the marketing world. Thanks to its influence, the landscape of marketing today is vastly different to “pre-digital” times. We have also seen huge shifts in consumer behaviours as a result of digital trends and technology, and digital marketing is responsible for a whole new swathe of expectations and challenges. Identifying and understanding the changes that digital marketing has introduced is crucial to making it work for your business.    

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5 website design mistakes you will want to avoid

With 46% of your traffic judging your company's credibility on your website design, it's important you get it right. We've taken a look at what works and what doesn't to reveal the top 5 website design mistakes you will want to avoid.

Loads too slowly

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5 rules for creating a user-friendly website

User experience in website design is more important today then it has ever been. A website is not only the first contact with potential customers, one that they will assess for signs of quality and reliability, but also a key component in boosting conversion rates. It’s no longer simply enough to look at what the website delivers for the business, or at its technical specifications, the key factor today is the kind of experience it delivers and how user friendly it is.

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