What is the role of analytics in refining your SEO strategy?

Google Analytics is a very flexible and versatile resource that gives any business looking to improve SEO a range of tools with which to do so. If your SEO strategy has been missing the mark, or you’re just looking to make improvements, then what you may be lacking is insights and data. No matter what your business or industry, Google Analytics is a vital source of this kind of information and so has a key role to play in refining and developing a successful SEO strategy.

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Mobile responsive websites: Why are they important and how can you ensure this?

If you’ve ever tried to access a brand website that isn’t responsive then you’ll know just how frustrating this can be. Pages that are only half visible, buy buttons that are impossible to activate – a lack of responsive website design can not only frustrate conversions but also put customers off from ever visiting your website again. 60% of searches online now come from a mobile device, which means that a mobile responsive website must be a priority.

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Google Plus breaches mean closure… but new enterprise features for businesses!

There have been rumours about Google+ coming to an untimely end for a couple of years now. Low usage of the consumer version of the platform was thought to be the nail in its coffin but in the end this has come in the form of a security breach. On October 8th, Google announced that the consumer version of its social network would be shutting down as of August next year.

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5 ways to refine your digital marketing strategy for a more targeted plan

39% of marketers don’t believe that their organisation’s current digital marketing strategy is proving effective. That’s a fairly significant number of professionals who know that resources are being wasted in pursuing the wrong agenda. If you don’t currently have a digital marketing strategy and want to define one – or you’re looking for a way to create a more effective and targeted plan – there are a number of ways that you can do this.

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3 ways to overcome any sales objection

Sales never run quite as smoothly as you want them to. There’s always a problem that keeps buyers from finalising a deal. One way or another you need to move past this point in a buyer’s journey. If you don’t, you won’t get anywhere.

Don’t worry, though. Below we have the 3 guidelines that will help you solve almost any sales objection that comes up.

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