Steve Pailthorpe Nov 01,2018
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What is it that makes your customers buy from you, as opposed to a competitor brand? There are a number of different factors to consider but one of the most important is brand strength. Consumers are much more likely to buy from a brand that demonstrates expertise, which they believe to be a specialist, and that they trust. A company blog is a very simple and effective way to build trust, engage customers, demonstrate knowledge and show customers why you’re the brand to buy from. If you have yet to integrate a blog into your marketing strategy then now is the ideal time to do so.