What trends in digital marketing do we need to pay attention to in 2019 and beyond?

Digital marketing is a landscape that changes, fast. What worked for your business in 2017 or 2018 may not achieve the same results next year. Technology is constantly evolving and providing ever more innovative ways for businesses to reach their target market. These are some of the digital marketing trends to look out for in 2019 and beyond.

Continue reading →

What is the difference between SEO and PPC?

SEO and PPC are acronyms that feature frequently when it comes to online traffic and how effective marketing campaigns or website content are. SEO stands for Search Engine Optimisation, which is essentially a range of techniques for influencing the standing of the website in unpaid rankings. PPC - Pay Per Click – is a method of using advertising to drive traffic to websites. So, what are the key differences between the two?

Continue reading →

The 3 sales metrics that will matter most this year

What sales metrics are going to matter to your sales team next year? Will it be the amount of calls you make? The amount of free trials you are generating? What if something new and exciting comes along? The 'old' sales game is another year older and a new way of thinking is starting to show amongst sales professionals...

Continue reading →

How does the Google Marketing Platform facilitate a 360 degree approach to marketing?

Digital marketing is a driving force for most businesses today. It is a constantly evolving industry that has changed significantly since it was first established. Recent evolution in data privacy has had a big impact, as has the way that consumers have become more savvy about marketing techniques. The Google Marketing Platform has been created in response to this ongoing change – it is designed to help businesses cope with the need for better privacy and data control, as well as getting the most out of available data.

Continue reading →

5 reasons to consider partnering with a digital marketing agency for 2019

When it comes to digital marketing, the best results are always going to be achieved in-house, right? If you have the resources and time to make an extensive commitment then that might well be the case. However, for most businesses, this simply isn’t possible. If you’re looking to improve your digital marketing performance and see more ROI then partnering with a digital marketing agency for 2019 could be a positive step. Here’s why.

Continue reading →