What do you need to know about Twitter's new layout?

As one of the most popular social media platforms in the world, Twitter is under pressure to constantly evolve. Keeping up with the needs of business and individual users, as well as competing with the features offered by other platforms, such as Facebook, is a constant challenge. This year, you may already have noticed that there are differences when logging in to Twitter. It’s these changes that represent what Twitter is doing to try to stay ahead of the social media curve.

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Is it time for online marketing to take a more human approach?

The world of digital marketing is changing. Although still relatively new, so far the focus has been very much on getting results from consumers to serve business purposes. However, we are moving further and further away from this approach and towards a mentality that puts the customer firmly in the driving seat. Is it time for online marketing to be more human?

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How long should I wait before triggering an email to my website visitors?

Try this on for size: Email Stats Center found that when compared to basic, general email marketing messages that are sent to customers or prospects, triggered emails have a 152% higher click-through rate. What this means is that if we want to effectively engage with our audiences, we have to communicate with them at the most opportune time – right when they are thinking about us and our product. And are consequently moving down the pipeline.

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How is data driving modern day content marketing?

Data is the driving force of content marketing today. As technology and techniques evolve we are increasingly uncovering more widespread and effective ways to harness data to make marketing more effective and targeted. For most organisations, data driven marketing strategy has become the norm and integrating data is the most obvious and efficient way to improve results. So, how does it work?

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Could Facebook’s messaging merger change the future of direct marketing?

By January 2018, it was recorded that WhatsApp had 1.5 billion users worldwide, with 60 billion messages being sent on the platform every single day. When the company was founded in 2009 by Jam Koum, data privacy was a founding principle, and part of what made the free messaging platform so popular. In 2014, WhatApp was sold for $19 billion to Facebook, who assured that this principle of data protection would be continued.

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