How to ensure your blogs engage users to reduce your bounce rate

Blog content has a very specific job to do – it needs to engage users and encourage them to take next steps, whether that’s exploring the rest of your website, signing up for your newsletter or responding to another call to action. Google has also introduced penalties based on bounce rates that make it even more important to ensure that people don’t leave your blog pages before they’ve read more than a few lines. So, how do you ensure that your blogs have the power to really engage?

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How is marketing shaping up for change?

Marketing is fundamentally changing and that requires an attitude shift from marketers and businesses alike. Today, the most successful strategies involve a much more communicative and engaged approach to consumers. It’s not simply enough anymore to be throwing the most money at the issue or making the most noise. Building real relationships and authentic loyalty is now what it’s really all about.

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How do data and AI come together for an innovative marketing strategy?

Data and AI are already being used to help improve the effectiveness of marketing campaigns, enabling them to better achieve their goals. Innovation in these fields has also helped to support better customer service and to create a more intuitive customer experience. Today, it’s becoming essential to work with data and AI to create a more innovative marketing strategy, not just to get ahead of the curve but also to ensure that your brand maintains parity with the competition.

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Could the future of Facebook marketing be through Messenger instead of the News Feed?

Big moves are taking place over at Facebook. With changes to the way that content is displayed in the News Feed, the social media behemoth has made it clear that it’s now prioritising user experience over the companies that are trying to use the platform for marketing purposes. It’s a big shift for Facebook and one that many people are understandably nervous about. But if the key to Facebook marketing is no longer the News Feed, could Messenger become the place to be instead?

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5 steps to writing inspirational content

Are you about to approach the daunting task of content marketing? Does it seem like a huge burden? Sharing content which is inspirational, engaging, and successful, across the right platforms will allow you to reach your target audience. You need to continue to improve and grow, dedicating your time and energy to tailor your content specifically.

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