Website triggered emails: The do’s and don’ts

Try this on for size: Email Stats Center found that when compared to basic, general email marketing messages that are sent to customers or prospects, triggered emails have a 152% higher click-through rate. What this means is that if we want to effectively engage with our audiences, we have to communicate with them at the most opportune time – right when they are thinking about us and the product, and are consequently moving down the pipeline.

Continue reading →

Pro tips to using Social Media as part of your Online Marketing Strategy

Social media has become an integral component in online marketing for any business seriously committed to generating results. It is an incredibly powerful platform that can influence hearts and minds, from swaying opinion to significantly increasing conversion volumes. If you’re using social media as part of your online marketing strategy then these are our top tips for getting it right.

Continue reading →

Is in-house or external paid search (PPC) the best fit for your business?

Paid search has become an essential component in digital marketing strategy. Being able to generate qualified leads and actionable insights into the effect of marketing investment are just two of the benefits of integrating paid search. For most organisations, PPC is often outsourced and this can generate some excellent results. However, with many large companies starting to bring this in-house, is it time to reevaluate whether in-house or external paid search is the best option?

Continue reading →

How to find the keywords you should be targeting to boost your search engine rankings

Targeting the right keywords in your content can have a significant impact on your search engine rankings. Carrying out keyword research will give you more of an idea of your audience and how they search, as well as generating more insight into what your customers want and what their goals are. If you’re looking to get more ROI from your SEO, the right keywords could be a crucial part of the process.

Continue reading →

How to capture and use customer data for best practice email marketing

Consumers today have a lot more power when it comes to their data and that includes the details required for email marketing. The introduction of tighter data protection rules gives consumers much more choice with respect to who they provide their details to – and what emails land in their inboxes as a result. However, it’s still possible for brands to be successful when it comes to the capture and use of customer data so that email marketing is productive but also adheres to best practice standards.

Continue reading →

Connecting online: website tips with James Caan

One of the Directors at CommuniGator sat down with James Caan to discuss how to connect with businesses online. With best practice advice on website technology & techniques, there were some startling revelations both for sales and marketing. 

The below is a summary of what we learnt from the interview editorial, but if you would like to read the whole article, you can read it here.  

Continue reading →