What does the modern day marketing funnel look like?

The traditional marketing funnel is a structure that used to be applied to marketing strategy for just about every business. It starts with awareness (market potential), moving to interest (suspects), desire (prospects) and then action (customers). The thinking behind it was that the funnel was linear and that those customers who were lost at any stage were simply out of the loop. However, as technology has evolved and the way that consumers receive information from brands has changed drastically, the modern day marketing funnel now looks very different.

Continue reading →

Google Ads: Past, Present and Future

Google Adwords (as it used to be known) was first launched on 23rd October 2000. It was initially created as a “self-service advertising program” offering ads that would appear only on the right hand side of the page, as well as functions for keyword targeting and web based reporting.

Continue reading →

Digital Marketing trends you might be surprised by...

Politically and socially, 2019 has been a pretty confusing year so far. From the ongoing upheaval surrounding Brexit to the change in Prime Minister and even the weather there have been plenty of unexpected outcomes to deal with. And it doesn’t stop there because in the world of digital marketing too there are a number of interesting trends emerging that you might be surprised by.

Continue reading →

5 reasons Facebook Ads is a great platform for marketing your business

There is enormous choice in marketing today and this can create confusion over where to concentrate your efforts and resources. From social channels to SEO and guerrilla tactics, where are you likely to see the best ROI? Social media is undoubtedly one investment that needs to be integrated into every marketing budget – and there are five good reasons why Facebook Ads is the platform to choose if you’re looking to see results.

Continue reading →