How can you measure your brand engagement and awareness over time?

Strong brand awareness underpins business success today. If your brand is among the first to come to mind for a consumer looking at a particular product, service or sector then you will have a significant competitive advantage over others. Key to understanding the brand awareness that your business has built is being able to measure it over time. These five key metrics will help you to get more of an understanding of what you’re achieving with brand engagement and awareness.

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What insights does Google Analytics give you about your website engagement?

Google Analytics can provide valuable empirical data about how users are engaging with your website, and how successful your content marketing strategy is. These insights can be crucial when it comes to tweaking website design to make it more effective and also evaluating how successful marketing efforts have been in terms of driving people towards engaging with your online presence.

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How has digital marketing changed the face of modern day marketing?

The arrival of digital has been a game changer in the marketing world. Thanks to its influence, the landscape of marketing today is vastly different to “pre-digital” times. We have also seen huge shifts in consumer behaviours as a result of digital trends and technology, and digital marketing is responsible for a whole new swathe of expectations and challenges. Identifying and understanding the changes that digital marketing has introduced is crucial to making it work for your business.    

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5 rules for creating a user-friendly website

User experience in website design is more important today then it has ever been. A website is not only the first contact with potential customers, one that they will assess for signs of quality and reliability, but also a key component in boosting conversion rates. It’s no longer simply enough to look at what the website delivers for the business, or at its technical specifications, the key factor today is the kind of experience it delivers and how user friendly it is.

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5 website design mistakes you will want to avoid

With 46% of your traffic judging your company's credibility on your website design, it's important you get it right. We've taken a look at what works and what doesn't to reveal the top 5 website design mistakes you will want to avoid.

Loads too slowly

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What can Google Analytics tell you about your website?

Your website is one of the most useful tools that your business has. So, having an in-depth perspective on how people interact with it, what works and what doesn’t, is crucial to getting the most from the investment you’ve made in creating a web presence. Whether you’re about to spend money on a redesign or you’re just looking for ways to get more from your existing structure, the insights that Google Analytics can offer are essential.

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How can you create a social media marketing plan that works?

Social media is an increasingly important component in successful marketing. For example, did you know that almost three quarters of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Creating a social media marketing plan that takes into account your objectives and audiences, and sets measurable goals, is a crucial part of making social media work for your business.

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5 quick tricks to writing effective communications

Whether you are writing emails, blogs or website pages, the way you write your communications is essential to improving your engagement levels. So, we reveal 5 quick tricks that you can start using today to make your communications more effective.

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How to improve your SEO by optimising images for search engines

Using SEO in your website content can considerably improve visibility, attracting the attention of search engines and bringing more potential customers to your site. However, it’s not just text content that has a valuable part to play in SEO – you can also improve your website performance with search engines by optimising the images that you use.

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How you can get more leads using marketing automation

The goals of any marketing strategy are likely to include producing more revenue for the business – and for that you need effective lead generation. There are many different ways to engage in lead generation for your business and marketing automation is proving to be one of the most effective.

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