Marketing Advice Blog

Blogging is evolving as a marketing tool. In 2020 the smart money is on using this type of content not just to boost SEO but also to create communities and better engage customers. In an increasingly competitive online world it’s the brands with the ability to engage consumers on a human level who are inching ahead and achieving more sustainable relationships. Blogging is an incredibly effective way to nurture this, for 2020 and beyond.

Have you ever heard someone say they were going to “Bing it” when trying to find the answer to cheat in a pub quiz or information on the latest Apple release or even train timetables? Probably not. You will, however, have heard “Google it” used in the same context. Bing.com doesn’t compete with Google in numbers terms – for example it’s the 25th most visited site online whereas Google is number one – however that doesn’t mean that you’re not still using it every day. Here’s how:

The news and social networks haven’t exactly been easy partners in recent years. From fake news to the selling on of customer data, some of the biggest names in the industry have found themselves under something of a cloud. However, one new social network is looking to change that. WT:Social (WikiTribune) is a news focused social network with a very different agenda – and it’s already growing quickly.

There are so many social media platforms around today that it’s often tough to decide where to direct your time and resources. Twitter is one of the original social networks and now has more than 300 million monthly active users. As a platform it is continually evolving and has a lot to offer businesses, large and small. If you’re looking to increase brand awareness, generate sales and leads, build a community and establish more channels for customer support then Twitter could be a very effective way to do it.