Marketing Advice Blog

Your website is the place where you get to showcase your brand, business and all that you are about. It’s a place for you to demonstrate not only the products and services that you offer, but to show with quality with which you work. Design is therefore a key part of your website and ensuring that you make a good impression on your customers and potential customers in order to get conversions to sales. However, even behind the exterior of your site, there is more than just the initial design to consider when building your website.

For the last few years, eBooks have been all the range for a number of different reasons. Writers love them, because for a lot of people it means getting rejected books published independently. Consumers love them because they’re rarely ever the same price as a print book – plus they can carry them all around on their phone or some other handheld device.

But why should you be looking at eBooks for your company? What difference can they make? Are they really better than a whitepaper? Let’s take a look.

SEO, or Search Engine Optimisation, is important if you want to promote your brand online. With millions of people searching online for local businesses every single day, SEO is a vital way to remain competitive within your market as Google will bring up the most relevant results to the audience depending on their search criteria. SEO takes time to build up, but is a longstanding and effective method to ensure that your website is appearing at the top of Google, where most people are likely to click.

Digital Marketing is now commonly accepted as standard practice for many businesses, however there are still many businesses who are yet to establish a strong strategy, even if they have some efforts in place. From social media, to your website, all of these things contribute to your online presence and can help you to generate leads, or turn people away if you don’t demonstrate what is needed.