Marketing Advice Blog

With inbound marketing, your customers find you. For over a decade now inbound marketing has been providing businesses with a way to build qualified prospects, trust and credibility by attracting customers to your brand, rather than chasing them. With a combination of focused content and genuinely relevant and helpful interactions, the strength of inbound marketing lies in earning the attention of clients or customers, as opposed to trying to buy it.

There seems to be a common perception that email marketing is generally just used for communicating with your current customers. For some reason, it's not often seen as a method for acquiring customers as well.

The rise of marketing automation has meant that email can be used as an effective tool for lead generation (and maintenance). By segmenting your data into hot, cold, engaged etc. leads, you should have no problem using your email marketing to bring new customers to you as well as to keep current customers coming back for more.

It is the aim of every marketing department within a business to generate as many inbound links as possible. However it can often be difficult to measure where these leads have come from and therefore where to target resources for the most effective marketing strategy.

Your website is the place where you get to showcase your brand, business and all that you are about. It’s a place for you to demonstrate not only the products and services that you offer, but to show with quality with which you work. Design is therefore a key part of your website and ensuring that you make a good impression on your customers and potential customers in order to get conversions to sales. However, even behind the exterior of your site, there is more than just the initial design to consider when building your website.