How to use Twitter within your digital marketing strategy

Social media is a powerful tool, representing a large part of a business’s overall potential digital marketing strategy. Like any tool, understanding how to use your social media properly allows you to achieve a far greater return on investment, enjoying a range of engagement, loyalty and cash flow benefits.

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How to generate leads through content marketing

Content is a huge part of digital marketing and it works alongside campaigns and other elements to ultimately generate leads. However, for content marketing to be the most effective that it can be, there are a number of essential things to incorporate in order to be able to generate leads. These things include:

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The "F" Principle and other helpful website design tips

Your website is the place where you get to showcase your brand, business and all that you are about. It’s a place for you to demonstrate not only the products and services that you offer, but to show with quality with which you work. Design is therefore a key part of your website and ensuring that you make a good impression on your customers and potential customers in order to get conversions to sales. However, even behind the exterior of your site, there is more than just the initial design to consider when building your website.

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Why you should consider marketing automation

Most entrepreneurs and businesses are already using some form of marketing automation, even if they are not aware of it. This can range from applications that automatically share a post to multiple social platforms, all the way up to automated audience growth and content publishing programmes. However, these barely scratch the surface when it comes to marketing automation and many businesses are not achieving anywhere near the maximum value they could be from their automated systems.

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Are eBooks the way to go?

For the last few years, eBooks have been all the range for a number of different reasons. Writers love them, because for a lot of people it means getting rejected books published independently. Consumers love them because they’re rarely ever the same price as a print book – plus they can carry them all around on their phone or some other handheld device.

But why should you be looking at eBooks for your company? What difference can they make? Are they really better than a whitepaper? Let’s take a look.

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Which marketing workflow works best for your needs?

Ever heard of a marketing workflow? Workflows are this helpful tool within marketing automation that can save your life in terms of email marketing organisation. Instead of continuously monitoring your contacts and trying to think of which campaign to send them next, workflows do all the hands-on work for you. So how do they work and how can you create the most suitable type for you?

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An introduction to SEO for traditional marketors

SEO, or Search Engine Optimisation, is important if you want to promote your brand online. With millions of people searching online for local businesses every single day, SEO is a vital way to remain competitive within your market as Google will bring up the most relevant results to the audience depending on their search criteria. SEO takes time to build up, but is a longstanding and effective method to ensure that your website is appearing at the top of Google, where most people are likely to click.

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Increase opens, increase clicks

Many companies complain of not obtaining the results they were hoping for from their email campaigns. It's a tricky business, knowing what people want from an email - especially with an average of over 205 billion emails being sent and received each day. How can you keep up and get you message noticed?

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Why is digital marketing important?

Digital Marketing is now commonly accepted as standard practice for many businesses, however there are still many businesses who are yet to establish a strong strategy, even if they have some efforts in place. From social media, to your website, all of these things contribute to your online presence and can help you to generate leads, or turn people away if you don’t demonstrate what is needed.

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All you need to know about writing Press Releases

Content writing is still a major part of any successful digital marketing strategy, and Press Releases are just one part of this strategy. However, PRs are also a part of your wider SEO strategy, and are therefore extremely useful for making your brand known online. If you’re not sure where to start with Press Releases, here are all the basics that you need to know:

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