Marketing Advice Blog

Try this on for size: Email Stats Center found that when compared to basic, general email marketing messages that are sent to customers or prospects, triggered emails have a 152% higher click-through rate. What this means is that if we want to effectively engage with our audiences, we have to communicate with them at the most opportune time – right when they are thinking about us and the product, and are consequently moving down the pipeline.

Blog content has a very specific job to do – it needs to engage users and encourage them to take next steps, whether that’s exploring the rest of your website, signing up for your newsletter or responding to another call to action. Google has also introduced penalties based on bounce rates that make it even more important to ensure that people don’t leave your blog pages before they’ve read more than a few lines. So, how do you ensure that your blogs have the power to really engage?

Data and AI are already being used to help improve the effectiveness of marketing campaigns, enabling them to better achieve their goals. Innovation in these fields has also helped to support better customer service and to create a more intuitive customer experience. Today, it’s becoming essential to work with data and AI to create a more innovative marketing strategy, not just to get ahead of the curve but also to ensure that your brand maintains parity with the competition.

Marketing is fundamentally changing and that requires an attitude shift from marketers and businesses alike. Today, the most successful strategies involve a much more communicative and engaged approach to consumers. It’s not simply enough anymore to be throwing the most money at the issue or making the most noise. Building real relationships and authentic loyalty is now what it’s really all about.