How to improve your SEO by optimising images for search engines

Using SEO in your website content can considerably improve visibility, attracting the attention of search engines and bringing more potential customers to your site. However, it’s not just text content that has a valuable part to play in SEO – you can also improve your website performance with search engines by optimising the images that you use.

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How you can get more leads using marketing automation

The goals of any marketing strategy are likely to include producing more revenue for the business – and for that you need effective lead generation. There are many different ways to engage in lead generation for your business and marketing automation is proving to be one of the most effective.

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9 benefits of working with an outsourced digital marketing agency

Digital marketing is a crucial component in business growth. Innovative and effective, the right digital marketing strategy and vision can propel a business to new heights of success. There are a lot of limitations to trying to achieve this in-house, especially for smaller enterprises. Which is why outsourcing your digital marketing has a lot of benefits.

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What role do Press Releases play in your digital marketing strategy?

Press releases are a key part of any digital marketing strategy. If you’re looking to reach out to your target audience and ensure that they notice your brand then the press release and its content can be pivotal.

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8 benefits of posting regular blogs on your company website

Blogging is big business. According to Wordpress, 409 million people read more than 23.7 billion pages every month. From the smallest enterprise through to Fortune 500 companies, organisations of all shapes and sizes are producing regular posts on everything, from homebrew through to fashion. But could posting regular blogs on your company website really benefit your business?

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How can you market your business on LinkedIn?

With more than 460 million members, LinkedIn represents a significant marketing opportunity for businesses looking to target professionals. From building business profile, through to attracting an audience and creating key strategic partnerships, there is a lot that any business can do to use LinkedIn as an effective marketing tool.

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What role do blogs play in your digital marketing strategy?

Blog content has long been a foundation for a successful digital marketing strategy. However, the rules have changed with respect to the structure of that content. It’s no longer enough to create blogs that are simply carrying keywords. An audience based content marketing strategy is the best way to see success from blog content and requires the creation of engaging content that is designed to do more than simply getting keywords onto a web page. Blog content that performs in terms of SEO and conversions necessitates a little more effort.

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Did you know that you can still do email marketing after the GDPR?

The GDPR has caused a lot of disruption in the marketing world. When it comes into force on 25th May this year, the EU regulation will change the way that brands interact with consumer data for good. However, while there has been a lot of negative press around the GDPR, in fact, the changes could well have benefits, not just for consumers, but for businesses too. So, how is the GDPR likely to affect your business when it comes to key processes such as email marketing?

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Email marketing statistics you should be paying attention to

For many marketers, email marketing is a huge part of their overall strategy. Sending targeted emails directly to the inbox of targeted followers makes a lot of sense, and that’s why businesses are continuing to take up the practice in droves.

Building contact lists is one thing, and getting the perfect design another – but what about the data behind the email? Do you really know what you’re sending works? Are you checking the right parts of your report?

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