Marketing Advice Blog

Did you know that for every 1 positive review there are 10 negative customer reviews? There's nothing like a negative customer's opinion online to clog your sales pipeline. In order to push passed the negativity and continue to convert sales, you need to implement these 3 key skills.

Facebook recently held its annual F8 conference in California. As the biggest social media giant in the world any public announcement that Facebook makes is to be treated as key thanks to the impact this could potentially have on any business that relies on social for customer engagement. So, what is coming up in the world of Facebook in the foreseeable future?

Insight enables improvement – that’s the same whatever the industry and whatever the context. When it comes to the performance of your website, metrics provide that essential insight that can help to improve the volume and quality of conversions that you achieve.

Laying the foundation for success

If you’re keen to use metrics to improve conversions through your website then this starts by establishing which measurements you’re going to use to support your business in reaching this goal. Some of the options include:

Targeting the right keywords in your content can have a significant impact on your search engine rankings. Carrying out keyword research will give you more of an idea of your audience and how they search, as well as generating more insight into what your customers want and what their goals are. If you’re looking to get more ROI from your SEO, the right keywords could be a crucial part of the process.