How to tailor your marketing strategy to target mobile users?

By 2019, the number of mobile phone users in the world will have passed five billion. In the last couple of years the way we use the internet has changed significantly – as desktop use has slowed, the number of people accessing the internet via a mobile device has soared and mobile now makes up well over 50% of time we spend online. 80% of social media time is spent on a mobile and more than half of advertising budgets are now being funneled into mobile ad spend.

Continue reading →

How to maintain your SEO when migrating your website

Website migration presents an opportunity to strategically upgrade your SEO. Going through the process of maintaining SEO is also crucial to ensure you don’t lose the benefits of optimisation you’ve already invested in. So, how do you do it?

Factor SEO into you decision making

When you’re planning the migration, make sure you prioritise SEO as a top consideration. Otherwise you face losing the benefits of all that structure and content simply by forgetting to factor it in.

Continue reading →

How can you utilise Google Analytics to optimise your website for SEO

Google Analytics isn’t just about monitoring and metrics. In fact, it’s one of the best free tools out there for informing content decisions that enable you to create high value content – and to rework and refresh old content so that it’s more in line with the interests and aims of your audience. There are a number of reports and insights in Google Analytics that will give you tools to upgrade content that needs optimising for SEO.

Continue reading →

How could Twitter's new "threads" help companies to share and link related Tweets?

There was once a time that Twitter insisted a 140 character limit was the key to its success, forcing users to be more creative and succinct. However, last year the social media giant acknowledged that over time this may have become more of a hindrance than a bonus and it doubled the character limit to 280. In December it was also announced that Twitter was taking another step into the territory of “going long” with official “threads” that would make it easy for users to string together a series of tweets.

Continue reading →

Facebook's Pages are changing to viewable-only organic reach counts

There has been a lot of controversy over Facebook and its organic reach over the past couple of years. The social media giant hasn’t exactly made it easy for anyone managing a Facebook Page to have any degree of control over interaction with a Page. Marketers started complaining to Facebook in large numbers about the problems that this was creating for them and Facebook seemed to be listening. However, the latest changes to be implemented aren’t likely to make things any easier.

Continue reading →

What effect will GDPR have on your email marketing strategy?

As we come to the turn of the year, the General Data Protection Regulation (GDPR) is beginning to loom. Email marketing is perhaps one of the areas likely to be most impacted by the arrival of the GDPR, which has been designed to improve the standards of data protection and the way it is handled. If you haven’t yet factored the GDPR into your email marketing strategy for next year then it’s a good time to do so.

Continue reading →

How could Marketing Automation help your business?

Automation is a new horizon for businesses and it has a lot to offer those in the marketing world. From cutting down on time spent on tasks, through to making it easier to deliver more personal messages, there are lots of benefits to investing in marketing automation in the next 12 months. So, how could marketing automation help your business?

Continue reading →

How to use content marketing to boost your SEO

That content marketing can help to boost SEO is not exactly a closely guarded secret. Great content can drive all important traffic to your website, helping your business to reach a broader audience. However, while many have been relying on keyword research to create a content marketing strategy that wins at SEO, it’s not often all it’s cracked up to be. Why? Well because there can be a real disconnect between keywords and customers needs.

Continue reading →

6 ways to improve your user journey

The best user journeys are designed to get consumers to the pricing page/shopping cart within three clicks. But there are several factors that stop consumers from making that final step to converting to a customer. So, here's how you can improve your user journey even further for more conversions.

Continue reading →

2 Things to A/B Split Test Right Now

Heard of A/B Split testing but not sure how to apply it to your campaigns? No problem. Let’s take a closer look at the importance of split testing for two key channels–your Emails, and Landing pages & Websites. Split testing is key in achieving optimal results, so let’s take a look at several ways you can apply this process to your own marketing efforts.

Continue reading →