The biggest 2018 digital marketing trends

The countdown to Christmas has begun. And that means that the new year is on the horizon with all its evolution, innovation and change. In the world of digital marketing, 2018 is going to be a bumper year and these six trends could change the way we do it for good.

 

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Why do customer calls still matter?

It’s true that digital marketing and customer service goal posts are changing. We talk a lot about shifting customer communication to social media or email campaigns and phone calls are considered pretty outdated by many. However, the reality is that verbal interactions with customers have a 30-50% conversion rate and that’s too high to ignore. Although a few more resources might be required to implement this kind of service there are some very good reasons why it’s worth the investment to give your customers the option of calling you.

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Artificial Intelligence and its Marketing Application

Artificial intelligence (AI) is without a doubt the biggest business buzzword around right now. We have progressed from nightmarish scenarios involving robots and mass human job losses to a clearer and more straightforward appreciation of what AI can add to business. Marketing is one topic where AI has a lot to contribute. Although it’s still very early days, AI is already beginning to have an impact on the marketing world.

 

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Why is Marketing Attribution so Important?

Marketing attribution has a significant role to play in helping organisations to maximise business outcomes. And yet marketing attribution doesn’t sit at the top of the list of priorities for everyone, especially those who aren’t marketers by profession. Attribution is the science of determining how outcomes have been achieved and what has driven them. It provides the kind of essential insight that enables better decision-making and allocation of marketing spend.

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Twitter’s Night Mode

The average person in the UK now has five social media accounts. That’s quite a lot of posting, scrolling, browsing and engaging to stay on top of for one individual. So, it’s perhaps not surprising that many of us are using social media not just at all hours of the day but in all sorts of places – and at all hours of the night - too. For example, around a third of people admit to browsing social media while in the bathroom. And most of us end up checking social media accounts while in bed.

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The GDPR and its impact on marketers

Warnings about the General Data Protection Regulation (GDPR) have been hurled around in the past year like weapons. This EU regulation comes into force in May 2018 and will undoubtedly change the data protection landscape forever. However, while the GDPR is certainly going to make an impact, for marketers, complying with its requirements is much less onerous than many people think.

 

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How to build trust with a potential client

A lot of articles will tell you that you need to "build trust" with your customer base as a good lead generation strategy. And you should, to ensure their loyalty to your brand and a guaranteed sale. But how can you build this trust when they are a brand new prospect and you are just another salesperson to them? These tips should help...

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The changing face of search optimisation

The art of SEO – achieving those page rankings so that your site gets plenty of traffic – has evolved considerably since it first came into being. And the past year in particular has seen some pretty momentous shifts.  Search landscapes no longer revolve purely around browser-based search engines such as Google but have expanded to include a much wider range of territories, such as social media. In many cases there are few rules of engagement for the new horizons of SEO – it’s all still being figured out.

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Artificial Intelligence in email marketing and social media

There was a time when Artificial Intelligence (AI) seemed like a purely fictional concept. Something better suited to a movie screen than commercial infrastructure. However, we’ve come a long way since then and now AI is gradually integrating in to the business world. Using AI offers many advantages, from being able to cut costs and increase productivity, to exploring new and more innovative ways to build customer bonds. Two areas where it is becoming particularly embedded are email and social media marketing.

 

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Iconic Digital has been listed as a Finalist for the Lloyd’s National Business Awards and a winner at the Best Business Awards

2017 has been a year of growth for Iconic Digital and we are excited to announce some of our most recent successes. Our team are constantly striving to improve and provide even greater services and support to our clients, and our family-values approach means that we feel like part of our customers’ team and care personally about the success of every campaign. That is why we are pleased to have received great recognition for these services this year.

 

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