Steve Pailthorpe Feb 05,2020
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Privacy online has been a big issue in recent years and has dominated the headlines. While Google has often been at the centre of negative privacy headlines, the search giant has also taken steps to try and show more of a commitment to user privacy. Its latest move is to begin blocking 3rd party cookie tracking on publisher sites via Google Chrome in the next 12 – 24 months. So, what kind of impact is this going to have on marketing and will it really make that much difference to users?