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Twitter’s Night Mode

Steve Pailthorpe Sep 19,2017

The average person in the UK now has five social media accounts. That’s quite a lot of posting, scrolling, browsing and engaging to stay on top of for one individual. So, it’s perhaps not surprising that many of us are using social media not just at all hours of the day but in all sorts of places – and at all hours of the night - too. For example, around a third of people admit to browsing social media while in the bathroom. And most of us end up checking social media accounts while in bed.

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The GDPR and its impact on marketers

Steve Pailthorpe Sep 15,2017

Warnings about the General Data Protection Regulation (GDPR) have been hurled around in the past year like weapons. This EU regulation comes into force in May 2018 and will undoubtedly change the data protection landscape forever. However, while the GDPR is certainly going to make an impact, for marketers, complying with its requirements is much less onerous than many people think.

 

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How to build trust with a potential client

Simon Moss Sep 12,2017

A lot of articles will tell you that you need to "build trust" with your customer base as a good lead generation strategy. And you should, to ensure their loyalty to your brand and a guaranteed sale. But how can you build this trust when they are a brand new prospect and you are just another salesperson to them? These tips should help...

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The changing face of search optimisation

Steve Pailthorpe Sep 10,2017

The art of SEO – achieving those page rankings so that your site gets plenty of traffic – has evolved considerably since it first came into being. And the past year in particular has seen some pretty momentous shifts.  Search landscapes no longer revolve purely around browser-based search engines such as Google but have expanded to include a much wider range of territories, such as social media. In many cases there are few rules of engagement for the new horizons of SEO – it’s all still being figured out.

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Artificial Intelligence in email marketing and social media

Steve Pailthorpe Sep 03,2017

There was a time when Artificial Intelligence (AI) seemed like a purely fictional concept. Something better suited to a movie screen than commercial infrastructure. However, we’ve come a long way since then and now AI is gradually integrating in to the business world. Using AI offers many advantages, from being able to cut costs and increase productivity, to exploring new and more innovative ways to build customer bonds. Two areas where it is becoming particularly embedded are email and social media marketing.

 

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Iconic Digital has been listed as a Finalist for the Lloyd’s National Business Awards and a winner at the Best Business Awards

Steve Pailthorpe Aug 28,2017

2017 has been a year of growth for Iconic Digital and we are excited to announce some of our most recent successes. Our team are constantly striving to improve and provide even greater services and support to our clients, and our family-values approach means that we feel like part of our customers’ team and care personally about the success of every campaign. That is why we are pleased to have received great recognition for these services this year.

 

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Why Do I have So Many Inactive Recipients?

Simon Moss Aug 17,2017

We put so much energy into delivering engaging, relevant messages to our subscribers. Yet, many of them are turning out to be less loyal than we’d hoped. ‘Inactive subscribers’ are those that don’t respond to our emails…Or in the least click on or open them.

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How to produce a strong PR strategy at a low cost

Steve Pailthorpe Aug 04,2017

Dealing with the press is one of the most challenging parts of business management. For those without experience it can seem incredibly daunting, particularly given the potential consequences of getting it wrong. However, it’s possible for any business to create an effective PR strategy that drives growth – and it doesn’t have to cost a fortune to do either.

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How to tell if you need to invest in inbound marketing

Steve Pailthorpe Jul 14,2017

With inbound marketing, your customers find you. For over a decade now inbound marketing has been providing businesses with a way to build qualified prospects, trust and credibility by attracting customers to your brand, rather than chasing them. With a combination of focused content and genuinely relevant and helpful interactions, the strength of inbound marketing lies in earning the attention of clients or customers, as opposed to trying to buy it.

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How your business can use LinkedIn for marketing

Steve Pailthorpe Jul 11,2017

Social media is a powerful tool when it comes to business growth, with each platform offering its own unique advantages and strengths. So, how can you maximise your use of LinkedIn platforms in your digital marketing?

 

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