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Why the Coronavirus outbreak should be shaping (not stopping) your online marketing

Steve Pailthorpe Mar 25,2020

Just over a week ago the World Health Organisation classified the COVID-19 outbreak as a pandemic. Currently, there isn’t a day that goes by without more shocking statistics and headlines. From sports leagues to festivals, huge brands are cancelling events and borders are being closed across the world. With many of us now working from home the landscape of marketing is shifting – even if temporarily – and this can feel unnerving at first. However, despite the uncertainty, opportunity still exists.

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10 trends that shaped digital marketing in the 2010s

Steve Pailthorpe Mar 16,2020

Digital marketing moves at a fast pace and a lot has changed over the past decade. We wouldn’t be where we are today if not for the trends that shaped digital marketing in the 2010s.

1. Mobile-first marketing

If there is one digital marketing trend that has completely changed the game it’s the focus on mobile friendly websites. This was driven by Google’s 2015 mobile friendly ranking algorithm update and has continued to remain a priority thanks to the mobile-first indexing that the search giant began in 2019.

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4 digital marketing tips to take your business to the next level

Steve Pailthorpe Mar 09,2020

As 2020 began, for many businesses this presented an opportunity to re-evaluate marketing and look for ways to do more with existing resources. Technology, in particular, is creating new opportunities for any business of any size to achieve more. If you’re looking to take your business to the next level in 2020 then these are our top digital marketing tips to help you get there.

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What to expect after hiring a digital marketing agency

Steve Pailthorpe Mar 02,2020

Like any new relationship when you start working with a digital marketing agency there will be a period of getting to know each other. For the collaboration to be productive in the long term it’s going to be necessary to establish some boundaries and work out exactly what the expectations are – as well as what is realistic. If you’ve just signed with a digital marketing agency, or you’re currently considering your options, this is what to expect once the agreement is in place.

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6 Digital Marketing Mistakes Made By Major Brands

Steve Pailthorpe Feb 26,2020

Digital marketing is an industry that is evolving at a very swift pace. As a result, even some of the biggest and most high profile brands end up in hot water. Given the unforgiving search engine response to household names that don’t get their digital marketing right it’s becoming even more important for every business, large or small, to ensure that the existing approach is up to date and risks are carefully managed, something that a skilled digital agency can help you to do. Otherwise your brand could end up like these six major names that made some very high profile mistakes.

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How is predictive advertising changing the future of digital marketing?

Steve Pailthorpe Feb 19,2020

Predictive advertising is increasingly becoming a crucial marketing tool that provides the opportunity to generate positive results in a cost effective way. Particularly for smaller businesses there are many benefits to investing in predictive advertising thanks to the efficiency, relevance and ROI that it can contribute to marketing campaigns. In fact, predictive advertising has the power to change the future of digital marketing in a number of key ways.

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9 Digital Marketing Predictions for the new decade

Steve Pailthorpe Feb 13,2020
2020 has certainly started with a bang, from Brexit through to Harry and Meghan hanging up their HRH hats. While much remains unpredictable about the next decade, in marketing terms at least we have some idea of the changes that could take place between now and 2030.

1. Automation and machine learning are likely to become the norm

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Google Chrome Blocks 3rd Party Cookies

Steve Pailthorpe Feb 05,2020

Privacy online has been a big issue in recent years and has dominated the headlines. While Google has often been at the centre of negative privacy headlines, the search giant has also taken steps to try and show more of a commitment to user privacy. Its latest move is to begin blocking 3rd party cookie tracking on publisher sites via Google Chrome in the next 12 – 24 months. So, what kind of impact is this going to have on marketing and will it really make that much difference to users?

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Are you missing out on sales without lead tracking?

Steve Pailthorpe Jan 23,2020

If you’re serious about any investment in marketing then it’s essential to ensure that you integrate lead tracking into the structure of your campaigns. This process will not only show you how many of your leads become sales but also provide opportunities to reassess the methods that you’re using to nurture leads and to ensure that you’re getting the most from your marketing spend. Ultimately, tracking leads can help your business to identify which marketing activities are profitable and which are not, as well as the sales scripts that work.

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How to focus on user experience with your website design

Emma Brand Jan 16,2020

Creating a positive experience for anyone using your website can be incredibly powerful. Not only is this the fast track to increasing conversion but it also allows the user to fully digest the content that you’ve invested time and resources in creating. So, where do you start when it comes to user experience in website design?

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