How does the Google Marketing Platform facilitate a 360 degree approach to marketing?

Digital marketing is a driving force for most businesses today. It is a constantly evolving industry that has changed significantly since it was first established. Recent evolution in data privacy has had a big impact, as has the way that consumers have become more savvy about marketing techniques. The Google Marketing Platform has been created in response to this ongoing change – it is designed to help businesses cope with the need for better privacy and data control, as well as getting the most out of available data.

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What is the difference between SEO and PPC?

SEO and PPC are acronyms that feature frequently when it comes to online traffic and how effective marketing campaigns or website content are. SEO stands for Search Engine Optimisation, which is essentially a range of techniques for influencing the standing of the website in unpaid rankings. PPC - Pay Per Click – is a method of using advertising to drive traffic to websites. So, what are the key differences between the two?

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5 reasons to consider partnering with a digital marketing agency for 2019

When it comes to digital marketing, the best results are always going to be achieved in-house, right? If you have the resources and time to make an extensive commitment then that might well be the case. However, for most businesses, this simply isn’t possible. If you’re looking to improve your digital marketing performance and see more ROI then partnering with a digital marketing agency for 2019 could be a positive step. Here’s why.

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How can Big Data affect the success of your marketing campaigns?

Big Data is precisely what it sounds like – a large volume of, often unstructured, information that may include some fairly complex datasets. Engaging with Big Data means focusing on this vast mass of data and finding ways to analyse it, process and organise it so that it can provide crucial insights that affect strategic decision making. Given the volume of Big Data that relates to customers, potential and existing, this can be particularly useful when it comes to marketing campaigns.

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How to write mind-blowing headlines

80% of the hard work in creating content is thinking of eye-catching headlines. This is because it is the first and possibly only chance you have to attract your audiences attention. A headline sets the tone of what your viewers can expect to read, builds trust and is crucial to the success of your content marketing strategy.

So how can you create the perfect headline?

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What does the future of social media marketing look like?

66% of the UK population is now actively using social media. From 38 million users in 2016, the market has grown to 44 million in 2018 and is going to continue to expand further. So, we are entering an age when social media marketing has to be a central component in any marketing strategy. However, this mercurial and fast moving form of communication doesn’t stay the same for very long – so what is the future of social media marketing going to look like?

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Email isn't dead: Why email marketing is here to stay

According to recent research, 66% of online consumers are in the habit of checking their emails multiple times every day. Around 13% of online consumers are even more committed to their inboxes, checking them several times every hour. Given the compulsion that many of us feel to delve into our inboxes on a regular basis, it’s probably no surprise that email marketing remains one of the best ways to improve customer engagement, increase profits and establish better brand awareness.

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Why should you have a company blog as part of your marketing strategy?

What is it that makes your customers buy from you, as opposed to a competitor brand? There are a number of different factors to consider but one of the most important is brand strength. Consumers are much more likely to buy from a brand that demonstrates expertise, which they believe to be a specialist, and that they trust. A company blog is a very simple and effective way to build trust, engage customers, demonstrate knowledge and show customers why you’re the brand to buy from. If you have yet to integrate a blog into your marketing strategy then now is the ideal time to do so.

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3 ways to overcome any sales objection

Sales never run quite as smoothly as you want them to. There’s always a problem that keeps buyers from finalising a deal. One way or another you need to move past this point in a buyer’s journey. If you don’t, you won’t get anywhere.

Don’t worry, though. Below we have the 3 guidelines that will help you solve almost any sales objection that comes up.

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Mobile responsive websites: Why are they important and how can you ensure this?

If you’ve ever tried to access a brand website that isn’t responsive then you’ll know just how frustrating this can be. Pages that are only half visible, buy buttons that are impossible to activate – a lack of responsive website design can not only frustrate conversions but also put customers off from ever visiting your website again. 60% of searches online now come from a mobile device, which means that a mobile responsive website must be a priority.

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