How to produce a strong PR strategy at a low cost

Dealing with the press is one of the most challenging parts of business management. For those without experience it can seem incredibly daunting, particularly given the potential consequences of getting it wrong. However, it’s possible for any business to create an effective PR strategy that drives growth – and it doesn’t have to cost a fortune to do either.

Continue reading →

How to tell if you need to invest in inbound marketing

With inbound marketing, your customers find you. For over a decade now inbound marketing has been providing businesses with a way to build qualified prospects, trust and credibility by attracting customers to your brand, rather than chasing them. With a combination of focused content and genuinely relevant and helpful interactions, the strength of inbound marketing lies in earning the attention of clients or customers, as opposed to trying to buy it.

Continue reading →

How your business can use LinkedIn for marketing

Social media is a powerful tool when it comes to business growth, with each platform offering its own unique advantages and strengths. So, how can you maximise your use of LinkedIn platforms in your digital marketing?

 

Continue reading →

Email as a tool for acquisition

There seems to be a common perception that email marketing is generally just used for communicating with your current customers. For some reason, it's not often seen as a method for acquiring customers as well.

The rise of marketing automation has meant that email can be used as an effective tool for lead generation (and maintenance). By segmenting your data into hot, cold, engaged etc. leads, you should have no problem using your email marketing to bring new customers to you as well as to keep current customers coming back for more.

Continue reading →

How to use Twitter within your digital marketing strategy

Social media is a powerful tool, representing a large part of a business’s overall potential digital marketing strategy. Like any tool, understanding how to use your social media properly allows you to achieve a far greater return on investment, enjoying a range of engagement, loyalty and cash flow benefits.

Continue reading →

How can analytics help you to generate more leads?

It is the aim of every marketing department within a business to generate as many inbound links as possible. However it can often be difficult to measure where these leads have come from and therefore where to target resources for the most effective marketing strategy.

Continue reading →

How to generate leads through content marketing

Content is a huge part of digital marketing and it works alongside campaigns and other elements to ultimately generate leads. However, for content marketing to be the most effective that it can be, there are a number of essential things to incorporate in order to be able to generate leads. These things include:

Continue reading →

The "F" Principle and other helpful website design tips

Your website is the place where you get to showcase your brand, business and all that you are about. It’s a place for you to demonstrate not only the products and services that you offer, but to show with quality with which you work. Design is therefore a key part of your website and ensuring that you make a good impression on your customers and potential customers in order to get conversions to sales. However, even behind the exterior of your site, there is more than just the initial design to consider when building your website.

Continue reading →

Why you should consider marketing automation

Most entrepreneurs and businesses are already using some form of marketing automation, even if they are not aware of it. This can range from applications that automatically share a post to multiple social platforms, all the way up to automated audience growth and content publishing programmes. However, these barely scratch the surface when it comes to marketing automation and many businesses are not achieving anywhere near the maximum value they could be from their automated systems.

Continue reading →

Are eBooks the way to go?

For the last few years, eBooks have been all the range for a number of different reasons. Writers love them, because for a lot of people it means getting rejected books published independently. Consumers love them because they’re rarely ever the same price as a print book – plus they can carry them all around on their phone or some other handheld device.

But why should you be looking at eBooks for your company? What difference can they make? Are they really better than a whitepaper? Let’s take a look.

Continue reading →