Which marketing workflow works best for your needs?

Ever heard of a marketing workflow? Workflows are this helpful tool within marketing automation that can save your life in terms of email marketing organisation. Instead of continuously monitoring your contacts and trying to think of which campaign to send them next, workflows do all the hands-on work for you. So how do they work and how can you create the most suitable type for you?

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An introduction to SEO for traditional marketors

SEO, or Search Engine Optimisation, is important if you want to promote your brand online. With millions of people searching online for local businesses every single day, SEO is a vital way to remain competitive within your market as Google will bring up the most relevant results to the audience depending on their search criteria. SEO takes time to build up, but is a longstanding and effective method to ensure that your website is appearing at the top of Google, where most people are likely to click.

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Increase opens, increase clicks

Many companies complain of not obtaining the results they were hoping for from their email campaigns. It's a tricky business, knowing what people want from an email - especially with an average of over 205 billion emails being sent and received each day. How can you keep up and get you message noticed?

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Why is digital marketing important?

Digital Marketing is now commonly accepted as standard practice for many businesses, however there are still many businesses who are yet to establish a strong strategy, even if they have some efforts in place. From social media, to your website, all of these things contribute to your online presence and can help you to generate leads, or turn people away if you don’t demonstrate what is needed.

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All you need to know about writing Press Releases

Content writing is still a major part of any successful digital marketing strategy, and Press Releases are just one part of this strategy. However, PRs are also a part of your wider SEO strategy, and are therefore extremely useful for making your brand known online. If you’re not sure where to start with Press Releases, here are all the basics that you need to know:

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Top 4 inbound lead generation tactics

Marketers today spend too much of time on outbound lead generation instead of good old inbound. You present your company or product openly, then wait and hope that someone will respond or get in touch. Basically, you’re leaving the work to them – and in a lot of cases, leads won’t find their way to you on their own.

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5 ways to develop a more effective content marketing strategy

Content marketing has now become a key element of digital marketing following a range of algorithm changes from Google over the past few years. Content is a great way to get more visitors onto and engaging with your website, so how can you develop a more effective content marketing strategy?

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How to adapt your digital marketing strategy as mobile users grow

Mobile internet use is soaring in 2017 – around 65% of internet searches across the UK are now from mobile devices, with 35% from desktop users. This means that it’s now more important than ever for businesses to be ready for this, and ensure that their website is responsive and optimised for mobile viewers.

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Data-driven email marketing

Email marketing is driven by the data that fuels it. At least it should be. The data that informs you about contacts should help you decide what your campaigns will be, as well as who you’ll send them to. So how can you make sure your data is the driving force instead of taking the back seat?

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New website for 2017? Here’s what you need to know

Perhaps one of your biggest marketing aims this year as a company is to redesign your website. A good website is one of the greatest online marketing tools you can have as a business, so preparing in advance for the migration process is key to ensuring that your website is a success. If you have had a previous website, you have generated a certain level of interest and SEO benefits, so what can you make sure to include in your website migration in order to carry over your existing website rankings to build upon?

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