5 Signs That You Need To Refresh Your Digital Marketing Strategy In 2017

When it comes to digital marketing, having an effective strategy in place is a necessity since it can have a direct impact on your sales and brand awareness. Even if you do have a strategy in place, is it really providing you with the results you want? With 2017 just around the corner, here are 5 signs that it might be time to refresh your digital marketing strategy.

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Instagram are following in the footsteps of Facebook, launching their new Live Video feature

Instagram has recently unveiled its newest update which allows users to stream live video to their followers and send disappearing photos and videos to friends. The live video feature comes in the wake of Facebook’s success in the same field, offering live video streaming from their smartphone app.

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The Beginner’s Guide to Email Marketing

According to the Direct Marketing Association, in 2013, 66% of consumers made a purchase online as a result of an email marketing message. Are you seeing these kinds of results? If you’re not, you might be leaving money on the table.

Email marketing is based on cold, hard science. When done right, there is no guesswork when it comes to email marketing; and Best-in-Class performers know this better than anyone else.

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4 ways to adapt your Digital Marketing to target mobile users

Digital marketing is becoming more and more commonplace within the marketing strategy of businesses, however one element that is only more recently being targeted is how to suit those visitors visiting your website or social media platforms from mobile devices.

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How to use Social Media to boost your visibility online

Social media isn’t just for catching up with friends and family, it is also a powerful marketing tool for your business. When used effectively, social media can increase traffic to your website and boost your visibility online.

 

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A guide to successful blogging for your business

Your leads don’t like to be sold to. They like to go about their own business, thinking that if they really want you they’ll find you themselves. We all know that if you’re not selling to them, someone else will be – and that someone else might actually land the deal. So when someone mentions “selling without selling” you sigh and think, “well wouldn’t that be great”. Ever heard of content marketing? 

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How to make the most of SEO when it is constantly changing

Over the years, Google has consistently released updates which have rendered some areas of digital marketing ineffective. Where it was once possible to create a large volume of links to your site, or cram in keywords that weren’t all that relevant to your content, now these techniques will result in your website being penalised by Google and moved down in search engine results. Google’s algorithm updates mean the search engines now favour websites with high quality content and white-hat methods of making themselves more visible.

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How Email Marketing Has Changed the Process of Lead Generation

We all want more leads, but getting them is another matter. Lead generation is an art all unto itself. And while there are many ways to go about getting leads, some marketers are more successful than others.

There are still many marketers that are set in their old ways. They focus on traditional methods of marketing such as outbound campaigns like mass advertisement and email blasts. And while all these avenues reach out to audiences in a broader way, one thing is missing –communicating with audiences 1:1.

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What has the effect of Google’s “Possum” update been so far?

On September 1st, Google released another algorithm update. SEO experts have termed this the “Possum” update. The name was suggested by Phil Rozek, who thought the name was apt considering the Google My Business listings have now been filtered which can make it seem as if they are no longer there – as if they are “playing possum”.

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Get more out of your 140 characters on Twitter

Since its beginning, Twitter has offered a unique 140 character limit for users per Tweet that they post. This has been the same for the past 10 years. Over time, Twitter has allowed users to add different forms of media to their posts, including pictures, videos and links.

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