New Year Sales Resolutions: Our Top 4 Tips for a Successful 2019

Tis the season for New Years’ resolutions and a focus on self-improvement. Whether that’s getting healthier, spending more time with family or a career related goal. But come February, they’re usually a flash in the pan. They’re either unattainable, over complicated or we’ve not set a plan to reach the goal in place to motivate us.

When it comes to goals you set for work, a lot more rides on it than superficial resolutions. So, if you’re in new business or marketing and you want some easy to follow goals to be your best work-self in 2018, try these:

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Important website features to make sure your website has

Investing in your website is crucial. As the first point of contact with consumers it can affect everything, from trust to reputation. However, given the speed at which technology and design move it could potentially be a serious drain on resources to try to maintain a website that is always on trend. What’s crucial is to determine the key features your website actually needs and to focus on developing those rather than wasting time and money on unnecessary additions.

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5 social media predictions paving the way this year

Social media is fast moving and constantly evolving. The trends and ideas that dominated in 2017 and across last year are already making way for new practices and insights. Now that we’re at the start of 2019 there are some key social media predictions that could significantly change the social media landscape this year.

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What trends in digital marketing do we need to pay attention to in 2019 and beyond?

Digital marketing is a landscape that changes, fast. What worked for your business in 2017 or 2018 may not achieve the same results next year. Technology is constantly evolving and providing ever more innovative ways for businesses to reach their target market. These are some of the digital marketing trends to look out for in 2019 and beyond.

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The 3 sales metrics that will matter most this year

What sales metrics are going to matter to your sales team next year? Will it be the amount of calls you make? The amount of free trials you are generating? What if something new and exciting comes along? The 'old' sales game is another year older and a new way of thinking is starting to show amongst sales professionals...

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How does the Google Marketing Platform facilitate a 360 degree approach to marketing?

Digital marketing is a driving force for most businesses today. It is a constantly evolving industry that has changed significantly since it was first established. Recent evolution in data privacy has had a big impact, as has the way that consumers have become more savvy about marketing techniques. The Google Marketing Platform has been created in response to this ongoing change – it is designed to help businesses cope with the need for better privacy and data control, as well as getting the most out of available data.

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What is the difference between SEO and PPC?

SEO and PPC are acronyms that feature frequently when it comes to online traffic and how effective marketing campaigns or website content are. SEO stands for Search Engine Optimisation, which is essentially a range of techniques for influencing the standing of the website in unpaid rankings. PPC - Pay Per Click – is a method of using advertising to drive traffic to websites. So, what are the key differences between the two?

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5 reasons to consider partnering with a digital marketing agency for 2019

When it comes to digital marketing, the best results are always going to be achieved in-house, right? If you have the resources and time to make an extensive commitment then that might well be the case. However, for most businesses, this simply isn’t possible. If you’re looking to improve your digital marketing performance and see more ROI then partnering with a digital marketing agency for 2019 could be a positive step. Here’s why.

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How can Big Data affect the success of your marketing campaigns?

Big Data is precisely what it sounds like – a large volume of, often unstructured, information that may include some fairly complex datasets. Engaging with Big Data means focusing on this vast mass of data and finding ways to analyse it, process and organise it so that it can provide crucial insights that affect strategic decision making. Given the volume of Big Data that relates to customers, potential and existing, this can be particularly useful when it comes to marketing campaigns.

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How to write mind-blowing headlines

80% of the hard work in creating content is thinking of eye-catching headlines. This is because it is the first and possibly only chance you have to attract your audiences attention. A headline sets the tone of what your viewers can expect to read, builds trust and is crucial to the success of your content marketing strategy.

So how can you create the perfect headline?

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