What does the future of social media marketing look like?

66% of the UK population is now actively using social media. From 38 million users in 2016, the market has grown to 44 million in 2018 and is going to continue to expand further. So, we are entering an age when social media marketing has to be a central component in any marketing strategy. However, this mercurial and fast moving form of communication doesn’t stay the same for very long – so what is the future of social media marketing going to look like?

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Email isn't dead: Why email marketing is here to stay

According to recent research, 66% of online consumers are in the habit of checking their emails multiple times every day. Around 13% of online consumers are even more committed to their inboxes, checking them several times every hour. Given the compulsion that many of us feel to delve into our inboxes on a regular basis, it’s probably no surprise that email marketing remains one of the best ways to improve customer engagement, increase profits and establish better brand awareness.

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Why should you have a company blog as part of your marketing strategy?

What is it that makes your customers buy from you, as opposed to a competitor brand? There are a number of different factors to consider but one of the most important is brand strength. Consumers are much more likely to buy from a brand that demonstrates expertise, which they believe to be a specialist, and that they trust. A company blog is a very simple and effective way to build trust, engage customers, demonstrate knowledge and show customers why you’re the brand to buy from. If you have yet to integrate a blog into your marketing strategy then now is the ideal time to do so.

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3 ways to overcome any sales objection

Sales never run quite as smoothly as you want them to. There’s always a problem that keeps buyers from finalising a deal. One way or another you need to move past this point in a buyer’s journey. If you don’t, you won’t get anywhere.

Don’t worry, though. Below we have the 3 guidelines that will help you solve almost any sales objection that comes up.

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Mobile responsive websites: Why are they important and how can you ensure this?

If you’ve ever tried to access a brand website that isn’t responsive then you’ll know just how frustrating this can be. Pages that are only half visible, buy buttons that are impossible to activate – a lack of responsive website design can not only frustrate conversions but also put customers off from ever visiting your website again. 60% of searches online now come from a mobile device, which means that a mobile responsive website must be a priority.

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Google Plus breaches mean closure… but new enterprise features for businesses!

There have been rumours about Google+ coming to an untimely end for a couple of years now. Low usage of the consumer version of the platform was thought to be the nail in its coffin but in the end this has come in the form of a security breach. On October 8th, Google announced that the consumer version of its social network would be shutting down as of August next year.

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What is the role of analytics in refining your SEO strategy?

Google Analytics is a very flexible and versatile resource that gives any business looking to improve SEO a range of tools with which to do so. If your SEO strategy has been missing the mark, or you’re just looking to make improvements, then what you may be lacking is insights and data. No matter what your business or industry, Google Analytics is a vital source of this kind of information and so has a key role to play in refining and developing a successful SEO strategy.

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5 ways to refine your digital marketing strategy for a more targeted plan

39% of marketers don’t believe that their organisation’s current digital marketing strategy is proving effective. That’s a fairly significant number of professionals who know that resources are being wasted in pursuing the wrong agenda. If you don’t currently have a digital marketing strategy and want to define one – or you’re looking for a way to create a more effective and targeted plan – there are a number of ways that you can do this.

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How has the GDPR boosted the effectiveness of email marketing since May?

Since the GDPR came into force in May of this year it has been all change in the world of email marketing. New compliance requirements have put the power firmly in the hands of consumers in terms of who they want to hear from and how they want to receive communication from businesses and brands. This change has been something that many people feared but there are actually a lot of ways in which it has boosted the effectiveness of email marketing, as opposed to restricting it.

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What recent changes have there been to Twitter and how does this affect marketing?

Last month Twitter introduced changes to its API that mean that third party apps like Tweetbot are not going to be as useful as they once were. The new API makes life more difficult for those using third party apps, restricting what those apps can do while at the same time introducing a four figure charge for access to the new APIs. But what do these changes mean for businesses and how is this likely to affect marketing practices?

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