What effect will GDPR have on your email marketing strategy?

As we come to the turn of the year, the General Data Protection Regulation (GDPR) is beginning to loom. Email marketing is perhaps one of the areas likely to be most impacted by the arrival of the GDPR, which has been designed to improve the standards of data protection and the way it is handled. If you haven’t yet factored the GDPR into your email marketing strategy for next year then it’s a good time to do so.

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How could Marketing Automation help your business?

Automation is a new horizon for businesses and it has a lot to offer those in the marketing world. From cutting down on time spent on tasks, through to making it easier to deliver more personal messages, there are lots of benefits to investing in marketing automation in the next 12 months. So, how could marketing automation help your business?

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6 ways to improve your user journey

The best user journeys are designed to get consumers to the pricing page/shopping cart within three clicks. But there are several factors that stop consumers from making that final step to converting to a customer. So, here's how you can improve your user journey even further for more conversions.

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How to use content marketing to boost your SEO

That content marketing can help to boost SEO is not exactly a closely guarded secret. Great content can drive all important traffic to your website, helping your business to reach a broader audience. However, while many have been relying on keyword research to create a content marketing strategy that wins at SEO, it’s not often all it’s cracked up to be. Why? Well because there can be a real disconnect between keywords and customers needs.

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2 Things to A/B Split Test Right Now

Heard of A/B Split testing but not sure how to apply it to your campaigns? No problem. Let’s take a closer look at the importance of split testing for two key channels–your Emails, and Landing pages & Websites. Split testing is key in achieving optimal results, so let’s take a look at several ways you can apply this process to your own marketing efforts.

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The biggest 2018 digital marketing trends

The countdown to Christmas has begun. And that means that the new year is on the horizon with all its evolution, innovation and change. In the world of digital marketing, 2018 is going to be a bumper year and these six trends could change the way we do it for good.

 

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Why do customer calls still matter?

It’s true that digital marketing and customer service goal posts are changing. We talk a lot about shifting customer communication to social media or email campaigns and phone calls are considered pretty outdated by many. However, the reality is that verbal interactions with customers have a 30-50% conversion rate and that’s too high to ignore. Although a few more resources might be required to implement this kind of service there are some very good reasons why it’s worth the investment to give your customers the option of calling you.

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Sales vs Marketing - who wins?

It's the great debate - who does more for their company? Sales or Marketing? Do sales get bragging rights for actually converting the leads or do marketing take it for attracting the leads in the first place? We examine who wins and who losses when it comes to the world of business. 

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Artificial Intelligence and its Marketing Application

Artificial intelligence (AI) is without a doubt the biggest business buzzword around right now. We have progressed from nightmarish scenarios involving robots and mass human job losses to a clearer and more straightforward appreciation of what AI can add to business. Marketing is one topic where AI has a lot to contribute. Although it’s still very early days, AI is already beginning to have an impact on the marketing world.

 

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Why is Marketing Attribution so Important?

Marketing attribution has a significant role to play in helping organisations to maximise business outcomes. And yet marketing attribution doesn’t sit at the top of the list of priorities for everyone, especially those who aren’t marketers by profession. Attribution is the science of determining how outcomes have been achieved and what has driven them. It provides the kind of essential insight that enables better decision-making and allocation of marketing spend.

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