5 Factors that will influence your digital marketing strategy this year

The digital world doesn’t stand still for long – algorithms are constantly updated, security concerns change and content delivery evolves. Two months in to 2018, what are the factors that are most likely to influence how you shape your digital marketing strategy this year?

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Create a captivating call to action in 5 simple steps

Creating a captivating call to action is one of the hardest jobs we have as marketers. Drawing visitors to the website is easy compared to actually getting your visitors to do something on the site once they are there. So we’ve searched for the five simplest ways to create a call to action that works every time.

Every company and brand are different, so no two CTA’s will ever be the same. Instead, you need to use these steps as a guide the creating the perfect one for your brand alone.

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How to boost your brand awareness online through social media

Social media is an incredibly effective way to reach people, so much so that it has created its own sub-genre of marketing. Today, if you’re looking to achieve brand awareness on a cost effective basis there are few other tools that have such an impressive impact.

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How to make your website mobile friendly

Back in October 2016, research company Statcounter established that mobile web usage had overtaken desktop for the first time ever. One year on in 2017, mobile internet traffic took up a 53% share of total global online traffic and in the UK rates were even higher - 73% of adults accessed the internet via a mobile device. So, for many organisations target users are now arriving via a mobile device, which makes mobile websites a crucial tool.

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What benefits are there to utilising paid search advertising within your marketing strategy?

Paid search advertising is an increasingly significant part of business marketing strategy. Google Adwords is probably the most popular type of paid search advertising and works in a very simple way. When users go online they use words and word pairings to search for products, services or websites – these are the keywords. When a business opts for the keyword chosen by a user that business’ paid ad appears on the search results page, either next to or above the organic search results. From here, users can click on the ad to discover more about the business.

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How do press releases fit into your Digital Marketing strategy?

The humble press release has become an important part of marketing strategy and PR for any business. But how do you factor them in to planning and what do you need to know?

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Smarketing: Is it a real thing?

Smarketing. Sounds like a poor attempt at marketing humour, I know. Silly as it seems, smarketing is the name for integrating sales and marketing within your business. It’s also the new approach to lead nurturing.  
 

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How to tailor your marketing strategy to target mobile users?

By 2019, the number of mobile phone users in the world will have passed five billion. In the last couple of years the way we use the internet has changed significantly – as desktop use has slowed, the number of people accessing the internet via a mobile device has soared and mobile now makes up well over 50% of time we spend online. 80% of social media time is spent on a mobile and more than half of advertising budgets are now being funneled into mobile ad spend.

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How to maintain your SEO when migrating your website

Website migration presents an opportunity to strategically upgrade your SEO. Going through the process of maintaining SEO is also crucial to ensure you don’t lose the benefits of optimisation you’ve already invested in. So, how do you do it?

Factor SEO into you decision making

When you’re planning the migration, make sure you prioritise SEO as a top consideration. Otherwise you face losing the benefits of all that structure and content simply by forgetting to factor it in.

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How can you utilise Google Analytics to optimise your website for SEO

Google Analytics isn’t just about monitoring and metrics. In fact, it’s one of the best free tools out there for informing content decisions that enable you to create high value content – and to rework and refresh old content so that it’s more in line with the interests and aims of your audience. There are a number of reports and insights in Google Analytics that will give you tools to upgrade content that needs optimising for SEO.

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