No more LinkedIn answers, a step backwards?

It’s now official that from the 31st January, LinkedIn questions and answers will be a thing of the past. For B2B organisations (like us) LinkedIn provided a platform to demonstrate knowledge and expertise to those who needed it. We and many others have generated profitable leads through answers and will be sad to see such a useful part of LinkedIn scrapped.
 

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Small is the new big – CSR is the new age of Digital Marketing

There’s a growing trend amongst large corporate enterprises, that with size you can lose the personal touch. I’m joining a growing revolution of business leaders that disagree with the status quo. Not only do we have a moral obligation to fulfil the needs of our customers but from a marketing stand point there’s no better strategy than to engage at the grass roots level with the customer.

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New website for CD IT Recruitment

Iconic Digital are proud to announce the launch of a new website for CD Sales Recruitment, the UK’s number 1 sales recruitment agency for the 5th year running, as voted in the Recruiter Top 100.
 

The Problem

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Social Media Marketing on Twitter: 5 Do's and 5 Don'ts

Social media is a fantastic way to reach thousands of potential customers on a daily basis for little or no cost. Using our experience we have compiled a few guidelines to help you become a social marketing expert. 
 
 

5 Do’s

1. Be informal and have the occasional personal tweet that is fun and keeps your followers looking for more. Only post these occasionally, people don’t want to know what you ate for breakfast!
 
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New website for Halkin Investments LLP

Iconic Digital is proud to announce the launch of a new website for Halkin Investments LLP, one of the City’s up and coming independent wealth management firms.
 

The Problem

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When should a small business outsource to a Digital Marketing Agency?

I've had the opportunity to interview countless small businesses regarding their digital marketing needs.  The one question that I ask to determine their service needs is, “How do you know if your current digital marketing is working?” More often than not I get blank stares, sheepish looks, or general puzzlement.
 
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Is Page Rank important for Search Engine Optimisation?

Page rank used to be vitally important for SEO as it was an indicator of how Google viewed and positioned your website. However our friends at Google have told us that Page Rank no longer has a direct correlation to a website’s search ranking; however it does have a bearing on how much trust Google places on a particular domain. Logically, trusted domains rank higher which means that Page Rank is still somewhat important - however in of itself, Page Rank is not essential for SEO. 
 
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Pick up a Penguin - Best practise for Optimisation

Earlier in the year Google announced another major change to its algorithm as it stated that, "site wide links, would no longer be ranked as high as single on-page links".
 
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"Your Website is so dull it makes my eyes bleed"

A quirky designer I met today told me a story about a customer of his who had the most unattractive, unusable website on the net. My designer told me that, “the website wall so dull that it made my eyes bleed!”.
 
But does design actually play a big part in customer satisfaction? After all, most of us just want to find the information we want quickly without any hassle. Does design therefore play a big part in the usability argument?
 
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