How to Use ALT Text for HTML Emails

When it comes to designing an email campaign, many marketers are split over whether or not images impact performance. There are always campaigns that require visuals to help back up the message, so even if you’re a convert to the Outlook style, minimalist template, sometimes a picture paints a thousand words. Images work to convey important information aimed at increasing customer engagement. The reality, however, is that designers can’t always count on images to load.

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Could partnering with a leading digital marketing agency increase your ROI?

Digital marketing today is no easy task. While it may be manageable if you’re lucky enough to have a large in-house team, for many organisations there simply isn’t the time to devote to acquiring the necessary expertise to generate better ROI. Plus, even for those businesses with the most extensive resources, in-house efforts are often simply not cost effective in terms of return on investment. But could partnering with a leading digital marketing agency actually increase your ROI?

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The complementary relationship between social media and SEO

Social media and SEO have evolved something of a symbiotic relationship that is well worth exploring for most businesses. Although the secrets of Google’s algorithm are so closely guarded that it’s unlikely we’ll ever know for sure how social media impacts on SEO rankings, it’s clear that it does have some influence. However, social media doesn’t necessarily boost SEO in the way that many people think, or assume, that it does.

Social media and SEO

Social media can have an influence on your SEO levels in a number of different ways, including:

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Mobile responsive vs Mobile optimised - which is better for your website design?

Website design has evolved at a blistering pace over the past decade. Gone are the days when a website was purely created to deliver its data in the most efficient way possible. Today, the focus is not just on data communication but also ensuring that the experience of using a website is satisfying and that the structure is search engine compliant for the benefit of SEO. The key to this is designing a website that can be used and browsed via mobile – but should you opt for a mobile responsive or a mobile optimised design?

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How to get your SEO strategy up-to-date to get to #1 in Google

A #1 ranking on Google is the dream for any business when it comes to SEO. If you’re just not achieving anywhere near this level of success at present then it may be that your SEO strategy needs an update. These are some of the most crucial components to ensure your SEO strategy has if that coveted top spot is what you’re looking to achieve.

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The 3 most valuable content sources

We've been talking for a while about creating valuable, high quality content. Every business is different, so how do you know which content works best? We did the research across a range of companies and found out. 

1) E-books

Unlike whitepapers, e-books come across as slightly more informal and, therefore, easier to digest. E-books are also easier to promote across a range of channels and cement businesses as experts in their field. After all, it takes a lot of effort to develop a book, even an e-book, so the content must be worth it.
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Why should Twitter be at the forefront of your social media marketing strategy?

Twitter has gone through multiple evolutions in recent times. In response to claims that the 140-character limit would kill the social platform, for example, last year the limit was doubled. When critics said that it would become obsolete as video, not text, becomes the communication tool of choice, Twitter evolved again to enable users to film video direct in the app, upload it or even go live. Twitter has shown incredible resilience in the face of some tough challenges and today has more than 335 million monthly active users, more than LinkedIn, Google+ or Pinterest.

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How can you measure your brand engagement and awareness over time?

Strong brand awareness underpins business success today. If your brand is among the first to come to mind for a consumer looking at a particular product, service or sector then you will have a significant competitive advantage over others. Key to understanding the brand awareness that your business has built is being able to measure it over time. These five key metrics will help you to get more of an understanding of what you’re achieving with brand engagement and awareness.

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What insights does Google Analytics give you about your website engagement?

Google Analytics can provide valuable empirical data about how users are engaging with your website, and how successful your content marketing strategy is. These insights can be crucial when it comes to tweaking website design to make it more effective and also evaluating how successful marketing efforts have been in terms of driving people towards engaging with your online presence.

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How has digital marketing changed the face of modern day marketing?

The arrival of digital has been a game changer in the marketing world. Thanks to its influence, the landscape of marketing today is vastly different to “pre-digital” times. We have also seen huge shifts in consumer behaviours as a result of digital trends and technology, and digital marketing is responsible for a whole new swathe of expectations and challenges. Identifying and understanding the changes that digital marketing has introduced is crucial to making it work for your business.    

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